What does a Chief Revenue Officer really do? And when do you need one?
“We have a problem right now, which is siloization and revenue misalignment. You’ve got marketing and sales and now there are customer success organizations. They’re broken up into 3 factions that are many times fighting with each other. Everyone knows this is a problem... Yet people still make the same mistakes and it’s not because the data isn’t there, it’s because the disciplines and the systems are not in place to execute them properly. ”
On March 16th, Nerdwise hosted a fireside chat with Warren Zenna, Founder of the CRO Collective for a conversation on aligning sales, marketing and customer success through the role of a CRO. The full conversation is also available on our YouTube.
Warren shared his thoughts on how the B2B space is broken, and how to fix it. This included how we should rethink the CRO role, and how it should fit into an organization. We took a deep dive into all areas of revenue operations and the CRO’s role surrounding these operations.
Check out the highlights below for some top takeaways from our conversation with Warren.
Here’s some topics we covered:
Balancing a CRO and a CMO
Spotting a misalignment problem
Creating alignment in an organization
The responsibilities of a RevOps leader
The two most critical roles in the B2B space
A huge thanks to Warren Zenna for sharing his knowledge, experience and thoughts on sales, marketing and revenue operations!
Don’t miss our next knowledge-building webinar!
If you enjoyed this conversation, learned a few things, and want to be part of the next one, join our guest list. You’ll be invited to participate in future events with CEOs, business leaders and more.
