Orchestrating Local Growth at National Scale

PeopleLinx is the local activation engine for national B2B brands.
We help marketing and sales teams generate demand without adding headcount.

Our Mission

We built PeopleLinx to solve a growing challenge: how can national brands drive local engagement without creating an army of marketers and SDRs? Our mission is to align central strategy with expert local execution so brands can scale smarter, stay compliant, and grow faster.

How We Help

We deliver a complete, done-for-you system that combines AI-powered tools, brand-approved messaging, and expert execution. Together, we activate high-performing field marketing campaigns that convert.

Identify Buyers: Define territories and segments with pre-approved, localized data. No more guesswork.
Personalize Messaging: Deliver the right message for every moment, Automated, compliant, and brand-approved.
Streamline Outreach: Activate coordinated campaigns across every channel with expert support.
Measure Results: Track rep, region, and campaign performance in real time and scale what works.

What Sets Us Apart

Fully managed execution, no software to learn
Built-in brand compliance and creative support
Localized, personalized messaging at scale
Field-ready workflows built for distributed teams
Real-time performance dashboards

Who We Work With

We serve national brands across industries where field marketing drives growth. Whether you're managing 20 markets or 2,000, we help you generate qualified demand without expanding your team.

Our Team

Patrick Baynes

Founder & CEO
Patrick Baynes is an award winning entrepreneur and marketing executive. His career started at LinkedIn in 2007, which led to the founding of PeopleLinx in 2009 (acquired by Frontline). In 2015 Patrick became the CEO of PeopleLinx where he leads vision, execution, and customer relationships.
Rick Eastland

Chief Financial Officer
Rick Eastland is a senior finance and operations executive who has served as controller and CFO for companies of all sizes. Prior to PeopleLinx, Rick served as CFO at the original PeopleLinx, the social marketing company founded by Patrick Baynes and Natalie Egan in 2009.
Kelly Grogan

Partner
Kelly Grogan is a catering growth expert and a hospitality marketing master with extensive experience and achievements in driving revenue growth, in both B2B and B2C settings. At PeopleLinx, Kelly is a client and company partner, helping our clients maximize their service and results.
Chelsea Paquin

Head of Customer Success
Chelsea Paquin is a senior marketing leader with nearly a decade of experience supporting digital marketing and social media content programs. At PeopleLinx, Chelsea leads customer success for sales and local marketing solutions. Chelsea maintains certifications from Facebook & Hubspot.
James Powell

VP of Customer Success
James Powell is a customer service executive and team leader. Prior to PeopleLinx, James spent 10+ years working at companies like BidNet and DWM Facilities Solutions, managing client services for brands including Starbucks and Barnes & Nobles.
Tapiwa Kingsley

Head of Demand Generation
Tapiwa Kingsley Ndlovu is an entrepreneur and sales leader with 6+ years of experience in early stage, high growth companies. At PeopleLinx, Tapiwa is responsible for introducing PeopleLinx solutions to qualified prospects and developing our sales pipeline.
Ashley Hovanes

Marketing Partner
Ashley Hovanes is an accomplished marketing executive who has a proven track record in establishing and overseeing both in-house and external sales and marketing initiatives. At PeopleLinx, Ashley is responsible for go-to-market strategy and execution, with a primary focus on driving lead generation for PeopleLinx.
Fátima Rodríguez

Customer Success Manager
Fatima is the driving force behind our marketing campaign configuration and optimization efforts. With a focus on both SMBs and Enterprise clients, Fatima meticulously plans and fine-tunes campaigns to maximize their effectiveness, curates prospect lists, and delivers client-specific materials.
Andrea Vidales

Customer Success Manager
Andrea is our dedicated expert in configuring and optimizing marketing campaigns, catering to a diverse client base from SMBs to large enterprise clients. She excels at organizing and fine-tuning campaigns to achieve outstanding performance metrics and delivering top-notch results to clients.
Angelina Rugamas

Customer Success Manager
Angelina is our go-to expert for ensuring the success of client campaigns. She excels in fine-tuning campaigns for clients ranging from SMBs to Enterprise-level businesses. Her skills extend to crafting custom reports, meticulously curating prospect lists, and delivering client-specific materials.
Jordan Lynch

Social Media Manager
Jordan is a passionate and self-driven Marketing Expert with a background in social media, analytics, digital, and influencer marketing. Jordan is responsible for developing and implementing innovative content strategies to generate high-quality leads for PeopleLinx and our clients.