10 Must Attend Sales & Marketing Sessions At SaaStr Annual 2022
Photo: SaaStr.com
If you’re anything like us, you’ve been looking forward to SaaStr Annual all year.
Nerdwise is coming in hot with 6 members of our team and hosting a Braindate on Thursday at 11:00am on DIY Go to market strategies: targets, messaging, outreach. The conversation will be hosted by our CEO, Patrick Baynes & VP of Marketing, Ashley Hovanes.
Since there are dozens of events daily and 300+ speakers, we’ve curated a shortlist of 10 must-attend sessions sure to help any company level up their sales and marketing game.
Here’s the Full SaaStr Agenda & Speakers for reference.
#1 Scaling Revenue in 2022: What’s the Same and What's Different? with Confluent's President
When: Tue Sep 13, 4:00 PM - 4:30 PM EDT (30 Min)
Speaker: Erica Schultz
We all know that businesses have built value-adding integrated systems with automations. The pandemic has drastically changed how companies and teams approach and implement these automations. Join Will Davis and Kristen Ditsch as enterprise automation leader Worktato shares the results of the first-ever W*rk Automation Index, which quantifies the way 700+ companies shifted their automation strategy between 2020 and 2021.
Erica Schultz
President of Field Operations
#2 How to Reengineer Marketing and Drive 100% Of The Sales Pipeline with Intellum
When: Wed Sep 14, 1:15 PM - 1:25 PM EDT (10 Min)
Speakers: Greg Rose & Robyn Hazelton
Intellum is reimagining traditional sales, marketing, and educational tools to bring new customers and companies into today’s SaaS world. With over 20 years of experience, Intellum is ready for change. Hear from CXO Greg Rose and VP of Growth Robyn Hazelton, as they discuss how Intellum plans to redesign its brand to drive growth and success for the near future.
#3 A New Era of B2B Sales: Three Strategies Growth Leaders Must Implement Today with Outreach
When: Wed Sep 14, 1:15 PM - 1:30 PM EDT (15 Min)
Speakers: Mary Shea
Join Mary Shea, Global Innovation Evangelist at Outreach, as she discusses the new era of B2B sales and how to effectively use new technology to your advantage. Not only does technology play a huge role but the user is what determines the outcome of a successful sale. In this session, you will gain more insight on how to better your sales team to benefit your company’s needs as well as how to challenge each other daily to succeed as one.
Mary Shea
Global Innovation Evangelist
#4 Revenue Alignment: How to Pull Marketing, Sales, Customer Success Together with Divvy's CRO
When: Wed Sep 14, 1:15 PM - 1:45 PM EDT (30 Min)
Speakers: Sterling Snow
This session will focus on how to not only measure but also compensate and create success for your team using Revenue. Learning to grow as one will make the growth process easier than ever.
Sterling Snow
Chief Revenue Officerr
#5 $1M to $100M in 20 Months, The Hard Part: How Everything Breaks in Hypergrowth with Deel's Co-Founder & CRO
When: Wed Sep 14, 2:00 PM - 2:30 PM EDT (30 Min
Speakers: Shuo Wang
Looking for ways to boost your business’s revenue growth? Shuo Wang, Co-Founder at Deel, is prepared to break down your business to help find a balance between team and clients as well as looking for personalized future growth opportunities.
Shuo Wang
Co-Founder
#6 Customer Marketing Strategies Guaranteed to Grow Your Business with Bitly's CMO
When: Wed Sep 14, 4:30 PM - 5:00 PM EDT (30 Min)
Speakers: Tara Robertson
Growing and scaling your customer base requires robust systems, teams, and playbooks that work in lockstep with one another. One of the most impactful teams, yet often least invested in, is customer marketing. From determining the ideal org structure to understanding clear KPIs, the playbook for customer marketing is still being written and is often misunderstood. In this session, we’ll discuss key strategies that can be leveraged to build and scale a high-performing customer marketing team. You’ll walk away with actionable insights and a clear understanding of how you can improve net dollar retention and unlock growth, regardless of your stage or size.
#7 Lunch with ICONIQ Growth: Unveiling the Data Behind Effective Scaling
When: Thu Sep 15, 3:30 PM - 4:00 PM EDT (30 Min)
Speakers: Doug Pepper & Christine Edmonds
In this illuminating session, ICONIQ Growth general partner Doug Pepper and head of analytics Christine Edmonds will share some of the latest insights from ICONIQ's annual “Growth and Efficiency Study” which utilizes aggregated operating data from a large set of enterprise SaaS companies, about half of which have gone on to IPO and/or been named to the Cloud 100 list. From the metrics most indicative of healthy business fundamentals and what top quartile performance looks like across these KPIs, to how those core metrics may be impacted in the current environment and where leaders are focusing in response to the macroeconomic uncertainty of today, Doug and Christine will share what strength looks like at all stages of company growth.
#8 6 Secret Strategies Founders Use to Leverage RevOps for Growth Acceleration with Everstage
When: Thu Sep 15, 3:50 PM - 4:00 PM EDT (10 Min)
Speakers: Siva Rajamani & Shreenidhi Shivkumar
The biggest challenge in building a resilient company over the next decade will be to unlock the true power of data and synergies across functions. Being at the center of the Go-to-market teams, RevOps is perfectly positioned to bring this vision to reality. While all of this is possible in theory, it requires a lot of tactics (Secrets) that only true practitioners can share. Siva Rajamani, CEO and co-founder of Everstage, will discuss the blueprint with 6 secrets he’s learned from his experience of scaling Revenue from $30M to $200M as a RevOps leader.
#9 6 Sales Tips We've Learned Selling Into Startups and SMBs with Pilot.com
When: Thu Sep 15, 5:00 PM - 5:10 PM EDT (10 Min)
Speakers: Chloe Stewart & Lance Gonzalez
Selling into SMBs and early stage startups requires a different skill set than enterprise and mid-market sales, but it doesn’t mean it’s not lucrative. Knowing your audience, selling with authority, and being a partner for the long run are just some of the tips we’ve learned and are excited to share with you.
#10 Best Practices for Leading Sales Indicators & KPI’s with Battery Ventures
When: Wed Sep 14, 1:15 PM - 1:45 PM EDT (30 Min)
Speakers: Bill Binch
Bill Binch, Operating Partner at Battery Ventures (former Pendo & Marketo CRO), will discuss in this session how the change in the economy will shift your sales and how to help your business adjust smoothly.
Bill Binch
Operating Partner
