PeopleLinx Introduces Industry-First Revenue Orchestration Solution Built for Commercial Real Estate
Developed over several months alongside leading CRE professionals, the new solution combines property intelligence, ownership identification, contact data, AI-powered outreach and personalized video to create a new approach to commercial real estate origination.
PeopleLinx today announced the release of what it believes to be an industry-first Revenue Orchestration solution developed specifically for commercial real estate, giving brokerage firms, REITs and acquisition teams a new way to systematically identify property owners, reach the right decision-makers and generate qualified opportunities at scale.
The solution is the result of several months of development and real-world testing alongside commercial real estate professionals, including brokers from firms such as Marcus & Millichap and NAI Global.
Rather than adapting a traditional sales prospecting platform to CRE, PeopleLinx developed a process around the unique challenges of commercial real estate origination—particularly the difficulty of determining who actually owns a property, who leases or operates from it, and who ultimately influences a potential transaction.
A New Approach to CRE Origination
The new PeopleLinx solution brings together property and company intelligence, ownership research, contact data, automated prospect research and personalized outreach within a single managed process.
The system can identify target properties based on defined criteria, distinguish owners from tenants and operators, uncover relevant executives and decision-makers, and create additional paths to ownership through existing tenant and operator relationships.
PeopleLinx then orchestrates outreach to those audiences through highly personalized messaging, supported by email, LinkedIn research and new personalized video capabilities that can generate unique video content for individual prospects at scale.
The result is a new kind of origination engine for an industry that has historically depended heavily on individual broker networks, manual research and fragmented data sources.
Proven Through Real-World CRE Programs
The solution was refined through active campaigns with commercial real estate professionals before being released more broadly.
Initial programs have produced:
60–70% email open rates
4–15% response rates
3–10 qualified leads per week in active programs
New owner and decision-maker relationships not readily identifiable through existing databases or CRM records
In one engagement with a Marcus & Millichap broker, the program generated 30 qualified meetings in approximately 90 days, while simultaneously expanding and enriching the broker's underlying prospect database.
Built for REITs, Brokerage Firms and Acquisition Teams
Based on the development process and early results, PeopleLinx has identified REITs, commercial real estate brokerage firms and acquisition teams as particularly strong applications for the technology.
Organizations can define a geography, asset class, property profile or acquisition criteria, and PeopleLinx can help continuously identify relevant properties and companies, determine the people behind them, initiate personalized engagement, qualify responses and route opportunities directly to the appropriate broker or team.
"We spent several months working directly with commercial real estate professionals to understand where existing sales and data tools fall short," said Patrick Baynes, CEO of PeopleLinx. "What we've developed isn't simply another prospecting database or email platform. It's a new way to connect property intelligence, ownership research and personalized engagement into a repeatable origination process built specifically around how commercial real estate actually works."
PeopleLinx has published detailed commercial real estate case studies outlining the strategy, methodology and results behind the new solution. Client references are also available upon request.
To learn more, visit the PeopleLinx Commercial Real Estate Solutions page or explore the full CRE case studies at PeopleLinx.com/Case-Studies
About PeopleLinx
PeopleLinx is a Revenue Orchestration company combining data, technology and managed outreach to help sales professionals identify, engage and convert high-value prospects. PeopleLinx works across commercial real estate, financial services, healthcare, manufacturing, multi-location businesses and other relationship-driven industries.
