Top Rated TPA Firm Accelerates Sales Pipeline with PeopleLinx
PeopleLinx continues to connect TPAs with financial advisors looking to increase their revenue.
30+ Qualified Meetings in 60 Days for Per Sales Rep using PeopleLinx
PeopleLinx partnered with one of the nations largest third-party administrators specializing in delivering comprehensive benefits administration solutions. PeopleLinx helps them and other TPAs reactivate old leads and generate new qualified meetings with financial advisors looking to increase their retirement plans for small and medium sized businesses.
By implementing a complete prospecting system including: go to market planning, prospect lists, messaging, outreach software, sales enablement and campaign management - PeopleLinx was able to successfully increase lead flow by 5X within 60 days.
Average results across TPA clients show a 5-10X increase in monthly lead flow and qualified opportunities.
Using PeopleLinx, the average retirement professional engages 250+ new prospects weekly, generating upfront meetings and a steady flow of in-funnel prospects for targeted follow through.
Within 60 days, one rep generated 30+ qualified meetings and response rates of 38%.
The Challenge: Effectively Re-engage Past Leads at Scale
Despite having a robust database of leads that had shown interest in their services in the past, this TPA struggled with re-engaging these potential clients. The primary challenges included:
Limited time and resources to dedicate to a reactivation program
Updating and cleaning the lead data to ensure communication efforts would be effective and reach the intended recipients.
Developing highly personalized outreach strategies that would resonate with each segment of their dormant leads.
Measuring the effectiveness of re-engagement efforts and optimizing strategies for better results.
The Solution: Refined Go-To-Market Strategy, Messaging, and a 60-Day Ramp-up
PeopleLinx proposed a comprehensive strategy to address this TPA's challenges, focusing on data-driven approaches and personalized outreach to re-activate old leads. The process involved several key steps:
Lead Data Analysis and Segmentation: PeopleLinx began by conducting a thorough analysis of their existing lead database, identifying leads with the highest potential for re-engagement. They segmented these leads based on various criteria, including previous interactions, expressed interests, and industry and location.
Data Cleansing and Enrichment: Recognizing the importance of accurate and up-to-date information, PeopleLinx undertook a data cleansing operation. This process ensured that all outreach efforts would reach their intended targets, increasing the effectiveness and deliverability of the campaign.
Personalized Outreach Campaigns: Leveraging the insights gained from the data analysis, PeopleLinx crafted personalized multi-touch outreach campaigns tailored to the specific interests and needs of each lead segment to rekindle interest in their services.
Continuous Monitoring and Optimization: To ensure the success of their efforts, PeopleLinx implemented systems and software for continuous monitoring of campaign performance. This allowed for real-time adjustments to strategies based on feedback and engagement metrics, further enhancing the effectiveness of the re-engagement efforts.
1000+
300+
Leads
Re-engaged
Qualified leads
Qualified Leads / Meetings Booked
Increase in weekly leads
5X
60+
Results in the first 90 days: 5X increase in opportunities, 60+ meetings booked
The PeopleLinx program yielded impressive results, significantly increasing pipeline by 5X in just 90 days with 2 reps:
Increased Lead Re-engagement: Dormant leads were successfully re-engaged, with 60+ qualified leads expressing renewed interest.
Higher Conversion Rates: The personalized outreach campaigns led to an increase in conversion rates, with more leads moving further along the sales pipeline than ever before.
The partnership between TPA’s and PeopleLinx demonstrates the power of targeted, data-driven lead re-engagement strategies. By leveraging PeopleLinx's software and expertise in reactivating old leads, TPA’s are able to breathe new life into their sales pipelines, ultimately driving more business and reinforcing their positions as leaders in benefits administration solutions.
If you’d like information on how PeopleLinx helps TPA’s be more productive and successful, please get in touch. We’d love to hear from you.