Driving Long-term Corporate Catering Growth
How PeopleLinx Helped Bojangles Franchisees Break Into New Markets and Drive Record Catering Sales
Georgia Foods, a premier Bojangles franchisee, operates 44 locations and is dedicated to providing high-quality meals to customers across its markets. Georgia Foods partnered with PeopleLinx to drive engagement, generate leads, and increase orders and repeat customers to expand its corporate catering business and reach decision-makers in key industries.
Challenge:
Despite Bojangles’ strong brand recognition, Georgia Foods faced challenges in penetrating new corporate markets like school systems, large warehouses and other business sectors. Traditional outreach methods weren’t delivering consistent results, and the franchisees needed a more strategic approach to engage with decision-makers and drive repeat catering orders.
Solution:
Over the past eight months, PeopleLinx has empowered eight Georgia Foods franchise locations with three dedicated licenses to generate hundreds of corporate catering leads and new clients. Through personalized and targeted outreach, PeopleLinx enabled Bojangles to break through barriers and connect directly with key decision-makers resulting in over a 5X return on investment.
Transformative Results: How PeopleLinx Delivered Growth
Training and Onboarding: PeopleLinx provided comprehensive training and onboarding sessions for Georgia Food's team to ensure they were equipped with the necessary skills and knowledge to effectively utilize the platform. This included guidance on outreach best practices, technical assistance, personalized coaching, and ongoing support to maximize success.
High-Quality Prospect Data: PeopleLinx leveraged its extensive database of high-quality prospect data to identify and target potential customers with precision. By analyzing factors such as industry, location, and job title, Georgia Foods was able to prioritize outreach efforts and connect with prospects most likely to convert into catering clients.
Targeted Outreach Campaigns: PeopleLinx designed, implemented, and managed targeted outreach campaigns tailored to reach corporate clients interested in catering services. Through personalized messages and tailored offerings, Georgia Foods established meaningful relationships and effectively showcased their value in the catering space.
Analytics and Reporting: PeopleLinx provides comprehensive analytics and reporting to track the performance of outreach campaigns, measure engagement metrics, and identify areas for optimization. This data-driven approach allowed PeopleLinx to refine strategies and maximize ROI for Georgia Foods.
Results: An Automated Catering Prospecting System at Scale
4X Return on Sales Growth:The program initially generated a 4X return in sales, with projections potentially reaching 12X by year-end.
Hundreds of Positive Responses and Repeat Customers: The outreach led to consistent customer engagement, resulting in new and repeat catering orders.
Access to Previously Unreachable Markets: The outreach allowed Bojangles to secure catering orders from businesses they previously couldn’t reach, such as large warehouses and school systems.
Large-Scale Catering Orders: Some businesses placed orders as large as 1,800 meals for their employees, further demonstrating the success of the program.
Expansion into New Markets: The approach opened doors to new business opportunities, positioning Bojangles as a go-to catering option for corporate clients.
“PeopleLinx really solved a problem for us. I saw a 4X return in sales, but ask me again at the end of the year, it might be 12X. PeopleLinx got us behind the front desk. It's definitely been a key piece in building that repeat business and building that long-lasting customer relationship.”
Lela Dinakaran
VP of Marketing
Georgia Foods DBA Bojangles
By leveraging PeopleLinx’s strategic and targeted solutions, Georgia Foods successfully transformed its corporate catering outreach, secured new business relationships, and significantly increased catering sales. The program has proven to be a game-changer in unlocking new opportunities and establishing Bojangles as a preferred catering provider for corporate clients.
Ready to drive more corporate catering orders for your franchise? We’d love to hear from you.