10X Increase in Alumni Engagement and Donor Activity
PeopleLinx continues to increase outreach and engagement for the Alfred University Advancement Team
1 in 8 Alumni Proactively Booking Calls
OVERVIEW
Alfred University’s partnership with PeopleLinx showcases the power of leveraging technology to amplify fundraising outreach and engagement efforts.
By partnering with a software solution designed to fit their needs and pace, the advancement team achieves remarkable campaign results of 80-90% open rates and 15-30% response rates with active and inactive donors.
The end result is even more unbelievable. On average 1 in 8 alumni proactively book appointments with engagement officers and 1 in 30 give directly as a result. The AU team needed to dial-down outreach just to keep up.
RESULTS
80%
Open Rate
1 in 8
Schedule Calls
1 in 30
Give Directly
20-30%
Response Rate
THE BEGINNING
How it Started: Alumni Success Turns into Partnership
In January 2023, Alfred University reached out to PeopleLinx CEO, Patrick Baynes (class of 2007) for a feature interview in the alumni magazine.
The story “Turning Cold Calls into Warm Leads” led to a lightbulb moment where Patrick, a former Phonathon caller during his time at Alfred, realized PeopleLinx technology could massively amplify alumni engagement efforts.
The article quickly turned into an introduction to the Advancement team, leading to a pilot program and huge success story. The rest, as they say, is history.
CUSTOMER TESTIMONIAL
This solution empowers us to reach 30-40% more individuals than we would have without the PeopleLinx software. It created opportunities for really tangible and meaningful conversations.
Erin Martinovich
Vice President for University Advancement
Alfred University
THE CHALLENGE
Challenge: Engaging a Large Community with Limited Resources
Alfred University was faced with the challenge of elevating its engagement outreach efforts with limited resources and staff.
Erin Martinovich, VP for University Advancement, oversaw a team responsible for various levels of engagement, from alumni and donors to volunteers and major gift contributors. Despite their steady growth, they recognized the need to expand their outreach capabilities given their limited human resources.
AT A GLANCE
A large alumni and donor community
Limited human resources
Multiple levels of engagement
A need to expand outreach without unsustainable demands on the Advancement Team
THE SOLUTION
Solution: A Partnership with PeopleLinx
This year, Erin took a decisive step to address this challenge by partnering with PeopleLinx, a software and services solution designed to enhance outreach and engagement with new and reactivate past donors.
The PeopleLinx team provided strategy, messaging creation, campaign support and execution. Altogether the program enables each Engagement Officer to reach 200+ more alumni each week with 80% opening their emails, 20% responding and 1 in 8 booking appointments directly on their calendars.
Their alumni engagement process has completely changed forever.
The solution empowers the team to reach 30-40% more individuals than they would have without the PeopleLinx software.
Let’s make your team more productive and successful
If you’d like information on how PeopleLinx helps clients like Alfred University be more productive and successful, please get in touch. We’d love to hear from you.