The Best Lead Generation and Sales Enablement Reads
There’s no denying that Lead Generation, Demand Generation and Sales Enablement are hot topics. If you’re looking to brush up your sales enablement strategies, fill your lead generation funnel, or just need a new read - this post is for you.
We’ve compiled the best(and new) B2B lead generation and sales enablement books to help you work smarter and grow faster.
These books on lead generation are full of sales enablement tools and best practices to help you effectively prospect and fill your funnel.
Pro tip: Most authors maintain active social profiles on LinkedIn, Instagram, Twitter and Facebook; follow them keep up with tips, upcoming publications and join in the conversation on why lead generation is important.
Fanatical Prospecting
Author: Jeb Blount
Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that explains the why and how behind prospecting. Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.
Lead Generation: How to Generate Leads and Sales to Grow Your Business Without Spending Tons of Money
Author: Larry Billson
Larry Billson shows you why lead and sales generation strategies are indispensable for your business, practical tips for a successful lead generation strategy, and the most common lead generation mistakes and how to avoid them.
The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI
Author: David Scott
With valuable tools for tracking costs and measuring results and indispensable advice that’s been absent from this emerging field, The New Rules of Lead Generation takes a look at the most popular strategies and shows marketers how to test new approaches on a limited budget, how to combine multiple tactics for a more powerful, integrated campaign, and how to capture the leads they need.
Sales Enablement
Authors: Byron Matthews and Tamara Schenk
Sales Enablement is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book provides step-by-step approaches and the best sales enablement tools for implementation alongside expert advice. This invaluable guidance covers training, content, and coaching using a holistic approach that ensures optimal implementation with measurable results.
Sales Enablement 3.0
Author: Roderick Jefferson
What is Sales Enablement? Sales Enablement 3.0 is both an art and science. This book will provide you with a blueprint that will help you to navigate the twists and turns that will ultimately lead you to designing, deploying, measuring and iterating a world class sales enablement organization.
Effective Sales Enablement
Author: Pam Didner
A sales enablement book for marketers by a marketer. If you are a marketing manager working with the sales team, this book will give you ideas on how to better support them. If you are on the sales side, this book can help you understand what else marketing does so that you can better connect the dots between sales and marketing.
The Sales Enablement Playbook
Author: Cory Bray and Hilmon Sorey
In The Sales Enablement Playbook, sales veterans Cory Bray and Hilmon Sorey provide insights into creating a culture of sales enablement throughout your organization. This book provides a series of stand-alone chapters with frameworks and tactics that you can immediately implement, regardless of company size or industry.
