9 Must Attend Sessions to Grow Faster at SaaStr 2021
Attending this years SaaStr Annual 2021? So are we!
With over 10,000 Cloud and SaaS Founders, VC and Execs, we can’t wait. Not sure what sessions to attend? Well, we’ve complied a list of our favorite sessions on lead generation, sales enablement and marketing that we won’t be missing.
1+1=4: Why an Integration + Automation Approach is the Key to Scale with Workato's VP of Product Marketing
When: Mon Sep 27, 1:00 PM - 1:20 PM EDT (20 Min)
Speakers: Will Davis & Kristen Ditsch
We all know that businesses have built value-adding integrated systems with automations. The pandemic has drastically changed how companies and teams approach and implement these automations. Join Will Davis and Kristen Ditsch as enterprise automation leader Worktato shares the results of the first-ever W*rk Automation Index, which quantifies the way 700+ companies shifted their automation strategy between 2020 and 2021.
Will Davis
VP of Product Marketing at Workato
The Tactics for Personalization vs. Efficiency in Sales: Ways to Strike the Right Balance with Salesforce's Global VP and Demostack
When: Mon Sep 27, 10:00 AM - 10:20 AM EDT (20 Min)
Speakers: Kimara Moodley & Todd Janzen
Kimara is a software sales professional who is passionate about helping customers solve challenges and reach efficiency in their business processes. She's worn many hats within tech, from post-sales and implementation to pre-sales, and found that revenue is her number 1 driver!
Todd is celebrating his 17th year with Salesforce where he serves as the Global Vice President of Q Branch. It's where sales teams come for deal closing stories, prototypes, visionary demos, jaw dropping presentations, and videos. Over the past decade at Salesforce Todd has had the privilege of building Q Branch from a napkin idea into 10 unique teams and 160+ employees around the world.
Kimara Moodley
Senior Account Executive at Demostack
Todd Janzen
Global Vice President of Q Branch at Salesforce
Why Intent is the New Lead: 2021 State of Marketing Technology with Marqeta's CMO
When: Mon Sep 27, 11:10 AM - 12:00 PM EDT (50 Min)
Speakers: Vidya Peters
Chief Marketing Officer at Marqeta, Vidya Peters has experience leading SaaS companies during times of hyper-growth. in an increasingly competitive sales environment, she’ll share how a modern approach to building out a marketing tech stack and measuring KPIs can help reach new audiences and uncover new leads.
Vidya Peters
CMO at Marqeta
Mastermind Masterclass: Adding Outbound Sales & Marketing to the Product-Led Growth Engine with Freshworks, Twilio, 1Password, and Coda's CMOs
When: Mon Sep 27, 4:45 PM - 5:15 PM EDT (30 Min)
Speakers: Sara Varni Bright, Carilu Dietrich, Viviana Faga & Stacey Epstein
Hear from the CMOs of top tech companies on how they helped Freshworks, Twilio, Salesforce, 1Password, Atlassian, Litmus, CircleCi, Coda and many others face this challenge and led their companies through this successful transition.
If your company wants to move into the mid-market or enterprise business, you’re going to have to build and hire an outbound sales and marketing team, and expand your Marketing functions capabilities. How can you add this GTM motion effectively? How do you balance the two for the right target markets and audiences? As soon as you add this team, many critical parts of your organization will change, including: Product-market fit, pricing, packaging, messaging, strategic investments and culture.
The Buyer-First Mindset: 3 Ways to Scale Successfully with Bandwidth's Director of Product Marketing
When: Tue Sep 28, 1:15 PM - 1:25 PM EDT (10 Min)
Speakers: Nicole Culver
Every SaaS company’s goal? Building products that fuel growth. Whether you have already implemented a successful product marketing strategy or are just getting started, there are three keys to scaling with a buyer-first mindset.
Start your journey to becoming a product marketing expert by implementing these three tactics. Hear the story of how a $3B company reinvented their product strategy by creating internal evangelists, scrutinizing the customer journey, and breaking down silos.
Nicole Culver
Director of Product Marketing, SaaS at Bandwidth
Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment's Marketing Leaders
When: Tue Sep 28, 2:45 PM - 3:30 PM EDT (45 Min)
Speakers: Katrina Wong, Asawari Samant & Jeffrey Yoshimura
Katrina Wong is the VP of Product Marketing and Demand Generation at Segment. She has a proven track record for launching products in new markets and helping companies move up to the Enterprise. She has also created award-winning integrated campaigns with data storytelling.
Jeff leads the community, marketing and customer success teams at Snyk. Prior to Snyk, Jeff led marketing at Elastic (NYSE), was a founding member of Zuora (NYSE) helping create the Subscription Economy, and was an early Salesforce (NYSE) employee, leading the first large-scale 10K seat deployment and part of the team that incubated the AppExchange.
Katrina Wong
VP Marketing and Demand Generation at Segment
Asawari Samant
Head of Marketing at Anyscale
Don’t Sleep on BDRs: Lessons in Scaling a Sales Team from SaaS Sales Leaders with Outreach, VMWare, Hubspot, and Seismic's CROs
When: Tue Sep 28, 2:45 PM - 3:30 PM EDT (45 Min)
Speakers: Anna Baird, Amy Appleyard, Ed Calnan & Michelle Benfer
Hear from CROs and sales leaders at rapidly growing SaaS companies discuss lessons learned when scaling their teams, the importance of SDRs and BDRs, key hires and when to prioritize them. Topics may include:
Why BDRs/SDRs have the hardest, but one of the most important positions in B2B sales. How can fast-paced SaaS companies retain BDR/SDR talent by keeping them motivated, focused, and constantly-learning?
How young SaaS companies can develop a sales hiring strategy to accommodate growth, new markets, and changing priorities.
Growth inflection points SaaS leaders should look for that indicate when it’s time to fill crucial sales leadership roles.
Interview and recruiting strategies to vet salesperson talent and resiliency, ranging from junior BDRs/SDRs to seasoned sales VPs.
SaaStrU 101: How To Create a High Performing Sales Organization: Five Strategies for Driving Peak Performance through Reimagined Management with Hootsuite's SVP of Global Sales
When: Tue Sep 28, 4:30 PM - 5:15 PM EDT (45 Min)
Speakers: Melissa Murray Bailey
Not every rep will achieve their quota. But what if they did? How would that impact the organization? How do we create a healthier sales organizatin? We must move from the feast and famine world of sales that leads to high turnover and a cut throat environment. How do you move from the traditional sales mindset of salespeople working as individuals to driving a high-performing and collaborative team? Join Hootsuite’s CRO, Melissa Murray Bailey, to learn more about how SaaS companies can evolve their sales approach and break away from the traditional mold.
Melissa Murray Bailey
Global Senior Vice President of Sales at Hootsuite
SaaStrU 201: Revenue Marketing: Build for Scale with Podium's SVP, Revenue Marketing
When: Tue Sep 28, 6:15 PM - 6:45 PM EDT (30 Min)
Speakers: Jess Weimer
In this session with Jess Weimer, Senior VP, Revenue Marketing at Podium, we will talk through the evolution of Demand Generation to Revenue Marketing. Demand Generation is the staple function for any organization looking to increase “Demand”. Over the last decade, the function of Demand Generation gears to being a silo - where the function has its own KPIs, and often time vanity metrics, that cloud the picture
Jess Weimer
Senior Vice President, Revenue Marketing at Podium
Nerdwise’s very own Founder and CEO, Patrick Baynes, will be at this years SaaStr Annual 2021 - And we’d love to meet you too!
Patrick is an American entrepreneur and marketing executive. Patricks' career started as LinkedIn employee #162 which led to the founding of PeopleLinx in 2009 (acquired by Frontline). Currently Patrick is CEO of Nerdwise where he leads vision, execution, and customer relationships.
Patrick Baynes
CEO and Founder at Nerdwise
Want a 1:1 with Patrick for this event? Schedule some time below.
