Taking the Wheel: How to Run Your Own Prospecting Campaigns with PeopleLinx

Written By Patrick Baynes

One of the core goals of a PeopleLinx engagement isn’t just to generate results for you — it’s to set you up to confidently run high-performing outbound prospecting, even on your own.

Whether you’re fully taking over campaign execution or simply want the flexibility to launch new initiatives as opportunities arise, the PeopleLinx platform is designed to make that transition smooth and scalable.

Here’s how the handoff works — and what you need to know to successfully manage your own prospecting system.

What We’ve Already Built Together

In the early stages of your PeopleLinx engagement, a lot of foundational work happens behind the scenes to set you up for success:

  • A clear go-to-market strategy, including target audiences and positioning

  • Outreach sequences built and tested for performance

  • Messaging optimized for open rates, replies, and authentic engagement

  • Email accounts warmed up and ramped safely to protect deliverability

  • Early campaigns launched to generate your initial results and benchmarks

By the time you’re ready to take the reins, you’re not starting from scratch — you’re building on campaigns that already work.

Step 1) Duplicate Proven Campaigns

The easiest way to launch your own outreach is to duplicate an existing campaign that the PeopleLinx team has already created for you.

Duplicating a campaign instantly gives you:

  • Proven sequence structure

  • Optimized sending limits and timing

  • Deliverability-safe settings already in place

From there, you can:

  • Make light messaging tweaks

  • Adjust language for a new audience or vertical

  • Refresh personalization fields or value props

Think of it as cloning a high-performing play — then tailoring it for a new situation.

Step 2) Refresh Messaging (With or Without AI)

Once your campaign is duplicated, you can update the messaging as much or as little as you’d like.

Inside the platform, you can:

  • Edit copy directly

  • Use AI to rewrite or refine emails

  • Adjust tone, length, or calls-to-action

And if you want support, your PeopleLinx account manager is always available to help:

  • Review copy

  • Suggest improvements

  • Align messaging with new audiences

The goal is simple: keep outreach authentic, personal, and human — even at scale.

Step 3) Add Prospects and Go Live

Once your sequence is ready, it’s time to add contacts.

You can:

  • Upload a list you already have

  • Request a new prospect list from the PeopleLinx team

As soon as contacts are added to the sequence, you’re live.

That’s it — campaign launched.

Understanding Email Sending Limits and Warm-Up

Every email account on the platform has a daily sending limit to protect deliverability and maintain a positive sender reputation.

When you duplicate an existing campaign, those limits are already configured for you.

However, if you:

  • Add new email addresses, or

  • Pause and restart outreach on existing accounts

You’ll need to warm those email accounts back up.

What Email Warm-Up Looks Like

  • A gradual increase in daily sending volume

  • Typically takes 6–7 weeks

  • Helps ensure emails land in inboxes, not spam

You’ll adjust sending limits week-by-week as volume ramps up. This is a critical step — and one your account manager can walk you through if needed.

Ongoing Support and Training

Taking over your PeopleLinx system doesn’t mean going it alone.

Your account manager can:

  • Train you on campaign duplication and setup

  • Help you adjust sending limits and warm-up schedules

  • Assist with new sequences and prospect uploads

  • Join check-in calls to troubleshoot or optimize

And anytime you need answers fast, you can:

What “Good” Performance Looks Like

As you run your own campaigns, keep these benchmarks in mind:

  • 50–60%+ open rates

  • 5–25% response rates, depending on audience and offer

  • Consistent, authentic conversations — not spammy volume

These numbers signal that your outreach is personal, relevant, and well-targeted — exactly how modern outbound should work.

You’re in Control — With a Safety Net

The PeopleLinx platform is built to give you flexibility, control, and confidence — whether you’re launching one campaign or scaling across multiple teams and markets.

And if you ever want help, guidance, or a second set of eyes, we’re still right here.

You’ve got the system.
You’ve got the playbooks.
Now you’ve got the wheel🚀

Patrick Baynes
Next

How to Build a Catering Sales Process That Maximizes Conversion — and Lifetime Value