Mastering Sales Success: Free 5-Lesson Course

Are you ready to unlock the secrets to sales success and elevate your business to new heights?

This Free 5-Lesson course promises to equip you with invaluable insights and practical strategies. From creating a winning go-to-market plan to mastering the art of marketing follow-through, this course offers actionable takeaways that you can immediately apply to supercharge your sales and marketing endeavors.

Lesson 1: Scaling Core Sales Activities to Maximize Lead Flow

  • Introduction to Prospecting Systems: Learn the essentials of effective prospecting.

  • Research, Outreach, and Follow-ups at Scale: Discover strategies for managing outreach efficiently.

  • Leveraging Lead Scoring to Increase Lead Flow: Optimize lead scoring to boost your lead generation.

  • Measuring Performance, KPIs, and Attribution: Understand how to measure and attribute success accurately.

Lesson 2: Data-Driven Go-To-Market Planning and Optimization

  • Getting Started with Go-To Market Planning: Develop a robust go-to-market strategy from scratch.

  • Tapping into Lead and Customer Reactivation: Revive leads and engage existing customers for better results.

  • Defining and Prioritizing Net-New Targets: Identify and prioritize new opportunities in your market.

  • Optimizing Go-To Market Performance with Data: Leverage data to refine and enhance your strategies.

Lesson 3: Creating Effective Outreach Messaging

  • Key Elements to Effective Messaging: Understand the essential components of persuasive messaging.

  • Touch Points & Timing Best Practices: Master the art of timing in your outreach efforts.

  • When and How to Optimize Messaging: Continuously improve your messaging to drive better outcomes.

  • Measuring Success and KPIs with Data: Use data to assess the effectiveness of your messaging strategies.

Lesson 4: Sourcing High-Quality Prospect Lists Based on Your ICPs

  • Defining and Prioritizing your ICPs: Identify your ideal customers for precise targeting.

  • Top Sources of Generating High-Quality Lists: Explore the best channels for building prospect lists.

  • Leveraging LinkedIn, Databases, and Human Research: Discover various methods for list building.

  • Avoiding the Most Common Mistakes in List Building: Learn how to steer clear of common list-building pitfalls.

Lesson 5: Leveraging Lead Scoring for Sales and Marketing Follow-Through

  • Introduction to Lead Scoring and How to Use It: Understand the fundamentals of lead scoring.

  • Prospecting Process Changes and Improvements: Adapt your prospecting process to incorporate lead scoring effectively.

  • Turning Scored Leads into MQLs (Marketing Qualified Leads) and Future Opportunities: Maximize the potential of your scored leads.

  • Measuring Success, KPIs, and Results: Evaluate the impact of lead scoring on your business and track your progress.

Each lesson is packed with actionable insights and strategies that you can apply immediately to elevate your sales and marketing game. Don't miss out on this opportunity to propel your business to new heights. Access the course playlist below, and let's grow together! View the full course on our YouTube.

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[Live Training] The 7 Building Blocks of Sales Enablement With Adam Shapiro

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[Live Training] How to Follow-Up and not Mess It Up With Kurt Bragg