[Video] How to Generate Leads with Email Marketing
“Number one, you need to have a solid process and system in place first. If you don’t have that you’re just winging it. ”
Email plays a critical role in outbound marketing and sales, especially as you scale things up.
We gathered a panel of experts across platform, marketing, and sales disciplines to discuss exactly how you should be using email to generate leads and drive revenue.
In 60 minutes you’ll learn the must haves, best practices, tips (including what not to do) for a successful email outreach system.
Watch the complete video to learn:
How email marketing should support sales
Tips for optimizing your outreach and URLs
How email makes sales teams more effective
How to align subject lines to your target markets
Connecting your go to market strategy to your outbound email process
When to include LinkedIn in your outreach process
The 5 minute highlight reel is below and you can watch the full video here.
Big thanks to our partners at Woodpecker.co, and to all of our speakers for sharing their wisdom and best practices.
Speakers
Ashley Hovanes
VP of Marketing at Nerdwise | LinkedIn
Marketing and Business Development Leader
With over 10 years of sales and marketing experience, Ashley leads marketing at Nerdwise and is responsible for go-to-market strategy and execution including lead generation for Nerdwise solutions.
Yurii Veremchuk
Head of Business Growth at Woodpecker | LinkedIn
Software Sales Leader | V&N Co-owner| FLEX Alumni
Yurii has 5+ years under his belt at Woodpecker, a multichannel AI assistant that streamlines the process of starting and maintaining valuable B2B relationships.
Lauren Groff
Founder and CEO of Groff NetWorks | LinkedIn
Managed IT | CyberSecurity | IT Budgeting & Planning | vCIO
Lauren is an IT entrepreneur and educator with over 20+ years in the industry. Groff NetWorks is currently rated the Best IT Services in the Capital Region.
Tapiwa Kingsley
Sr. Sales Director at Nerdwise | LinkedIn
Serial Entrepreneur | Co-founder and CEO at Delivast.
Tapiwa is an entrepreneur and sales leader with 5+ years of experience in early stage, high growth companies. At Nerdwise, Tapiwa is responsible for introducing Nerdwise solutions to qualified prospects and developing the sales pipeline.
If you’d like information on how Nerdwise helps clients be more productive and successful, please get in touch. We’d love to hear from you.
