Taziki's Increases Catering Lead Flow by 300%
Locations now average 25+ qualified leads and 5-10+ new corporate partnerships per month.
Taziki's Unlocks New Catering Lead & Revenue Source
Taziki's, a renowned Mediterranean restaurant group with 90+ locations across the Unites States, wanted to strategically increase catering sales across the franchise.
After evaluating a number of solutions, the corporate marketing & catering team partnered with PeopleLinx on a pilot program across a number of corporate and franchise owned locations.
In close to collaboration with Taziki’s, PeopleLinx quickly designed and implemented a fully automated catering outreach and lead generation program; live within 10 days.
Within the first 6 weeks, each location was receiving a regular flow of qualified catering leads, taking orders and adding new corporate partners to their rolodex.
500+
100+
Prospects Engaged
Qualified Corporate Leads
90%
300%
Catering Lead Flow Increase
Email
Open Rates
300% Increase in Catering Lead Flow within 6 Weeks
Within the first 6-8 weeks from going live, Taziki's experiences a substantial surge in catering lead flow across the initial pilot locations.
In addition to a surge in lead flow, Taziki’s saw a remarkable increase in the size and quality of corporate relationships they were developing.
Catering outreach across location generates 80-90% average open rates, 10-20% average response rates resulting a 300% increase in lead flow.
The initial PeopleLinx targets included contacts at local corporations with up to 1,000 employees which led to a number new corporate relationships, partnerships and upfront catering orders.
Karina Hall
Marketing Specialist
You’re going to get your return on investment. It’s worth it. The biggest benefit of using PeopleLinx is reaching those people that we otherwise wouldn’t be able to.
How it works: Scaling PeopleLinx across 90+ franchisees
Based on the initial results and key learnings, PeopleLinx is now available to all of Taziki’s 90+ franchise locations.
The dedicated team from PeopleLinx provides full-service onboarding, setup and program management. Taziki’s franchisees have access to 1 on 1 service and weekly group training & support calls.
PeopleLinx and Taziki’s corporate continue to iterate and improve the over-arching strategy and lead flow program, developing and sharing best practices as they become available.
If you’d like information on how PeopleLinx helps restaurants like Taziki’s be more productive and successful, please get in touch. We’d love to hear from you.