NewCov CrossFit
Case Study
"PeopleLinx helps us advertise our own challenges, improve lead quality, and keep the revenue from each sale. It's been a HUGE success."
- Emily Wagner
Owner, NewCov CrossFit, Newport Fitness, and Em's FitCamp
Challenge
Newport Fitness and NewCov CrossFit regularly run 8-week challenges to attract new members, but rely on partners who keep upfront revenue or charge costly fees. Emily hired PeopleLinx to run their advertising campaigns; allowing NewCov CrossFit to offer "Em's FitCamp 8-Week Challenges" and retain all sales.
Solution
PeopleLinx split tested a series of campaigns to find a top performer. Using both landing pages and Facebook Lead Ads with various creative formats, a top performer was identified and scaled within the first week of Emily's service. Paired with on-demand advertising support, PeopleLinx also provides daily updates for Instagram and Facebook.
Immediate Results
PeopleLinx helped Emily generate over 90 high quality leads on time and under budget, with more than 40 leads converting into paid signups valued at $200 each. Emily retained more than $8,000 in earnings;
a nearly 10X (immediate) return on her investment.
12,000+
Locals Reached
90+
Leads Generated
45+
Paid Signups
$9,000+
Immediate Revenue
10X
Return on Investment
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