How Ladybird Taco generates $20K in catering revenue per month

PeopleLinx continues to grow Ladybirds’ catering business and expansion into new markets

Local restaurant owner unlocks new channel to scale catering business

Ladybird Taco’s Nashville location was booming and they were ready to increase their revenue through the local business community. Their President, Brooks Veazey, who leads Ladybirds growth, knew scaling fast was necessary to get on top of a competitive market.

PeopleLinx quickly implemented a complete prospecting system, including: go to market planning, list services, messaging creation and campaign management, generating a 10X increase in weekly sales. Within a 60 day period, PeopleLinx generated 450+ warm prospects, 100+ qualified opportunities and 35+ new catering clients.

Ladybird Taco’s Nashville location now sees an average of $20K of new revenue each month utilizing the PeopleLinx program.

Tacos with shredded cheese, beef, and toppings on metal trays, a bowl of tortilla chips, a salad, a can of sparkling water, a small container of salsa, and a bowl of soup on a wooden table.

450+

100+

New relationships

Qualified leads

35+

10X

Increase in weekly sales

New catering clients

Results in the first 60 days: 20X increase in opportunities, 35 closed deals7 days from kickoff Ladybirds’ prospecting engine was live with their President, Brooks Veazey taking the lead. In the first 2 months, Ladybird had 450+ new relationships generated from using the PeopleLinx system. On top of these new relationships Ladybird received 100+ qualified leads and 35 closed deals.

Ladybird Taco continues to see a steady flow of new opportunities and outstanding campaign results of 70% open rates and 30% response rates on average with the PeopleLinx system.

Who Is

Ladybird Taco is a fast casual restaurant in Nashville, TN specializing in breakfast and lunch tacos. Modeled after the taco scene in Austin, Texas, Ladybird serves house-made tortillas, queso, salsa, and salads from fresh ingredients, alongside full barista service all day.

Stylized text reading 'Ladybird Taco' in black and yellow script.

Black and white portrait of a young man wearing glasses and a button-up shirt, smiling outdoors with trees in the background.

Brooks Veazey
President of Ladybird Taco

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We know that we have a good product. It's getting the word out to the right people in the right position at the right time. PeopleLinx has helped us solve that problem.

A metal tray with five tacos filled with various ingredients, served with a side of tortilla chips, guacamole, and salsa in a small bowl, on a wooden table.

Challenge: Expand their catering clientele in record speedLadybird President, Brooks Veazey, leads the growth of Ladybird Taco from one unit to multi-unit across the southeast. Brooks is directly responsible for the success of Ladybird’s lead generation, sales effectiveness and growth. His team didn’t have the marketing bandwidth to support the expansion of their catering services.

Prior to PeopleLinx, Ladybirds’ team relied on word of mouth and social media alone to capture new catering leads. They had some success, but not enough to expand and reach their goals. Brooks knew there was an opportunity to create and source a more effective outbound marketing strategy, but he needed the right tools, execution plan and high level support because nobody can do this alone.

Solution: Refined go-to-market strategy, messaging, and a 60-day ramp-upLadybird Taco jumped at the opportunity to put The PeopleLinx Solution to the test starting with just one rep, their President, Brooks Veazey. During discovery, PeopleLinx embraced Ladybirds’ unique model, culture and the value it gives to the community and customers it serves.

The PeopleLinx team presented a complete go-to-market plan, including messaging, prospect lists, sequences and a 60 day ramp-up schedule.

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Nachos with yellow cheese dip topped with chopped tomatoes, onions, and cilantro

If you’d like information on how PeopleLinx helps clients like Ladybird Taco be more productive and successful, please get in touch. We’d love to hear from you.

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