Gyms + PeopleLinx
Gyms and local businesses leverage PeopleLinx to reactivate past clients and acquire new ones
Driving Lead Generation: The Impact of PeopleLinx's Local Marketing Solutions for Gyms
Since its establishment in 2017, PeopleLinx has consistently been at the forefront of empowering fitness companies to achieve remarkable business growth. With a deep understanding of the dynamic fitness industry, PeopleLinx has been instrumental in revolutionizing sales operations by seamlessly integrating the latest local marketing tactics.
Using PeopleLinx, gyms are engaging 200-500+ new prospects weekly, generating qualified leads and new members. On average, these gyms are seeing a 2-3X increase in new relationships from the PeopleLinx program.
Through strategic guidance and implementation, PeopleLinx has enabled fitness companies to effectively tap into their local markets, reaching and engaging with their target audience. PeopleLinx optimizes their prospecting and outreach strategies, leading to increased brand visibility, the reactivation of past leads, net new leads, and ultimately, substantial business growth.
Challenge: Drive a regular flow of new members with a scalable prospecting engine
With small sales teams, gyms rely on word of mouth and referrals from existing members to generate new leads. With these sources alone, they’re limited by how many members they can gain, and have less predictability surrounding their growth.
Without a steady flow of leads, growth can be challenging and unpredictable. To keep their pipeline full and have that predictability surrounding new members, they need help implementing a proven system — Outsourcing their lead generation process is typically the best solution.
Solution: Refined go-to-market strategy, messaging, and a 60-day ramp-up
The PeopleLinx team supplies gyms with complete go-to-market plans, including messaging, list services, sequence creation and support with a 60 day ramp-up schedule. Within months, they’re seeing extreme value from the program, so much that many expanded their outreach to multiple go to market strategies, multiple locations and multiple reps.
Results in the first 6 months:
5X increase in opportunities, 2-3X increase in new members
Within days from kickoff, gyms have their prospecting engine live. In just weeks, they’re now averaging a 5X increase in weekly leads. On top of these leads, within the first 6 months they are generating 1000+ new relationships and a 2-3X increase in new relationships and members on average.
Gyms and other businesses int eh fitness industry continue to see a steady flow of new opportunities and exceptional campaign results of 70% open rates and 20% response rates on average with the PeopleLinx system..
If you’d like information on how PeopleLinx helps other local businesses be more productive and successful, please get in touch. We’d love to hear from you.