Fit Body Boot Camp
Case Study
With weeks remaining until his doors opened, Eric had signed up 65+ Charter Memberships from his PeopleLinx campaigns. Eric continues to rely on PeopleLinx for paid advertising, email, and SMS campaigns.
"I can't say enough positive things about the team here! The customer service is phenomenal and they truly are a part of your team working in your best interest. I have been working with them now for a few months and HIGHLY recommend you do too!!"
- Tabitha Johnson, 4X Fit Body Boot Camp Owner
"Our first 3 campaigns yielded over $30,000 in sales and we spent less than $1,000 total each time; it's a no-brainer!"
- John Heary, Owner, Orchard Park Fit Body Boot Camp
Challenge
John, a Fit Body Boot Camp franchisee, knows how to run a gym, but he needed experienced marketing support to manage his daily social media posts and drive sales. John knew Facebook ads were effective, but executing and optimizing ongoing campaigns was a constant challenge.
Solution
PeopleLinx began publishing daily content using location-specific images with calls-to-action across Facebook and Instagram in order to drive engagement and increase his active audience. After a short strategy session, we executed the launch of fully custom advertising campaigns to target and acquire new customers, using conversion-optimized Lead Pages linked to Zen Planner check outs.
Results
PeopleLinx massively increased organic member engagement and acquisition with daily updates and three unique campaigns over four months, engaging 50,000+ local residents each time and acquiring 20+ paying customers (using Zen Planner) @ $250 each. John's total ad budget for each campaign? $1,000. The results? $30,000+ in immediate revenue!
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