Thunderdome Restaurant Group × PeopleLinx
Results in the First 60 Days: 9+ Markets Activated with Predictable Corporate Pipeline
Thunderdome Restaurant Group - the team behind brands like The Eagle and Bakersfield - set out to grow their group events and catering business across multiple markets. With 9 multi-location restaurant concepts to activate, they needed a scalable way to reach corporate buyers, office managers, and event coordinators in each local market.
In partnership with PeopleLinx, Thunderdome launched hyper-local outreach campaigns designed to fill the top of the funnel with qualified corporate leads. Within the first 60 days, every location received a steady stream of daily inquiries, orders, and bookings, driven by personalized messaging and automated sales enablement.
The result: a repeatable, multi-location playbook for corporate outreach that turned group dining and events into a predictable revenue engine.
The Challenge:
No scalable way to consistently reach corporate buyers, office managers, and event planners in each local market.
Outreach was inconsistent across each concept and restaurant, leaving teams to prospect independently.
Local reps needed to spend more time converting leads and hosting events - not hunting for contacts.
The PeopleLinx Approach:
Hyper-Local Targeting: Precision outreach campaigns built for each of the 9 concepts and their individual locations.
Tailored Messaging: Group dining and catering positioned uniquely by brand and market.
Daily Sales Enablement: Qualified replies and booking requests routed straight to store-level teams.
Results In The First 60 Days: 9+ Markets Activated
In just two months, Thunderdome transformed how their teams connect with corporate buyers. The program quickly proved itself across all 9 concepts, generating measurable impact right out of the gate.
9+ markets activated with a unified outreach model
60%+ open rates and 9% reply rates from corporate prospects
Daily flow of qualified leads fueling orders and group bookings
Repeatable framework now ready to scale into new locations
Impact
By the end of the first 60 days, Thunderdome had turned corporate outreach into a predictable revenue engine.
Local teams at each location now spend less time prospecting and more time converting a steady pipeline of qualified leads into group dining and catering revenue.
What’s next: With strong momentum and a proven system in place, Thunderdome is continuing to build on its success and expand outreach with PeopleLinx’s support.
“Within 60 days, our teams were seeing daily corporate leads in every market. PeopleLinx manages the day-to-day outreach so our staff can focus on orders and bookings. The playbook is simple, repeatable, and it works.”
Lindsay Furia
Director of Food & Beverage
Ready to drive more corporate catering orders and event bookings?
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