Technology Consulting Firm Acquires 1 Client and 2 RFPs in 60 Days
A 60-Day Ramp Up Resulting in 25+ Opportunities and 12 Meetings
Randall East, CEO of TechAdvisors knew the power generated from targeted marketing alongside email automation. Partnering with PeopleLinx, they unleashed explosive growth through multi-touch email campaigns, lead scoring software and targeted follow-through. In only 60 days PeopleLinx generated 25+ opportunities and 12 upfront meetings.
2,000 +
Prospects Engaged
12 +
Upfront Meetings
150 +
Email Replies
25 +
Opportunities
Results In The First 60 Days: 12 Upfront Meetings
The partnership between TechAdvisors and PeopleLinx was an immediate success, showing above average results within the initial 60 days of implementation generating over 25 opportunities. PeopleLinx implemented a powerful and targeted engagement strategy for TechAdvisors' two representatives, automating the engagement of over 100 prospects daily per rep. Resulting in above average campaign results of 60% open rates and a 15% reply rates.
“We just closed a rather large deal for us with the city government. They actually reached back out to us after getting the introduction through the PeopleLinx program. In addition to the very large account we just closed, we also got an opportunity to bid on a large project with the township in our area. PeopleLinx got us in touch with them.“
- Randall East
CEO, TechAdvisors
Challenge: Limited Prospecting Approach and Scaling Dilemma
TechAdvisors, operating with a 4-person sales team, navigated the challenges of business growth. The company's prior approach relied on a Sales Development Representative and Account Executive model. New prospects were identified through manual research and occasionally from lists generated by local organizational memberships. While this approach yielded some results, it was evident that a more expansive strategy was necessary to drive significant and scaleable growth.
Solution: Empowering Scalability and Engagement with PeopleLinx
Recognizing the potential of scalable marketing technologies, Randall turned to PeopleLinx. Within a remarkably short time, PeopleLinx orchestrated and prioritized TechAdvisors' go-to-market strategy. The strategy involved leveraging the existing prospect database and aligning them strategically with the markets that had previously shown the most promising outcomes.
Under the guidance of PeopleLinx, a systematic approach was implemented. This included a monthly engagement plan targeting over 1,000 net-new prospects, executed through a meticulously designed 4-touch email messaging strategy. These automated campaigns generated a consistent flow of email replies — 150 replies in the first 2 months — facilitating meaningful conversations and increasing the pipeline of potential opportunities.
If you’d like information on how PeopleLinx helps clients like Randall be more productive and successful, please get in touch. We’d love to hear from you.