LYNK Capital Markets
Case Study
LYNK Sales Reps Get 20X Increase in Monthly Opportunities
LYNK was missing an opportunity to scale at the speed necessary to capture maximum market share. Their globally distributed sales team was actively looking for a more efficient way to generate qualified meetings and thought PeopleLinx could help.
PeopleLinx quickly implemented a complete prospecting system, including: list management, messaging, sequencing, and sales training. Within a 30 day period, PeopleLinx generated 90+ upfront meetings and 300+ warm prospects scored based on engagement rates.
LYNK continues to see a regular flow of meetings and opportunities from their partnership with PeopleLinx.
Who Is
LYNK is a Fintech platform enabling asset managers to create and distribute investment strategies using blockchain technology. LYNK partners with some of the most reputable financial and legal firms in the world including BNY Mellon, BDO, TMF. Their clients include fund and asset managers like AMSA, L2 Capital Partners, Carta Financiera, Sequence Capital and plenty more.
Mario Rivero, CEO LYNK Capital Markets
Challenge: Develop a scalable prospecting engine and drive a regular flow of opportunities
Filippo Rodriguez, Director of Business Development, leads global sales efforts at LYNK. Filippo is directly responsible for the success of LYNKs’ lead generation, sales effectiveness and growth. His team didn’t have much marketing support and each member was responsible for sourcing their own opportunities.
Prior to PeopleLinx, LYNKs’ reps were in the early stages of developing a systematic approach to prospecting and lead generation. They had some success, but not enough to grow at the speed they needed to capture market share. Filippo knew there was an opportunity to create a more effective outbound marketing strategy but he needed the right tools, execution plan and high level support because nobody can do this alone.
Solution: Refined go-to-market strategy, messaging, and a 60-day ramp-up
LYNK put The PeopleLinx Solution to the test starting with one rep and their CEO, Mario Rivero. During discovery, PeopleLinx embraced LYNKs’ unique solutions and the opportunity it creates for the markets they serve. The PeopleLinx team presented a complete go-to-market plan, including messaging, sequences and a 60 day ramp-up schedule.
Results: 90+ meetings within 30 days; a 20X increase in opportunities
Seven days from kickoff, LYNKs’ prospecting engine was live with their CEO, Mario Rivero taking the lead. Within 14 days Mario received 20+ upfront meetings. PeopleLinx then launched the program with LYNKs’ sales team who generated 90+ upfront meetings and 300+ additional warm prospects within 30 days.
In the first 3 months, LYNK had 250+ meetings generated by using the PeopleLinx system. LYNK continues to utilize PeopleLinx services for creating predictable opportunities and keeping their pipeline consistently full.
“Besides the results, the best part of working with PeopleLinx has been their team and exceptional service. Since day one they’ve gone above and beyond to learn about our business, help refine our approach and ensure our success.”
– Mario Rivero, CEO LYNK Capital Markets
Since partnering with PeopleLinx, LYNKs network of clients and partners continues to grow steadily. With a complete prospecting system in place, sales team productivity has skyrocketed. Reps have gone from a few meetings per week to dozens. LYNK sees 60%+ open rates on their outbound emails with 20%+ reply rates, crushing industry averages.
If you’d like information on how PeopleLinx helps clients like LYNK Capital Markets be more productive and successful, please get in touch. We’d love to hear from you.