Jersey Mike’s: 276+ New Opportunities in 90 Days

How Jersey Mike’s Franchise Groups Are Turning Local Outreach Into Long-Term Revenue

What if your stores weren’t just generating one-off catering orders… but consistently building high-value local accounts that order again and again?

What if you could:

  • Automatically engage top local catering prospects from offices and schools to healthcare and community organizations

  • Reach decision-makers with personalized, well-timed messaging, driving
    50–70%+ open rates and consistent replies

  • Generate a steady flow of qualified local opportunities every week

  • And turn those opportunities into repeat orders and long-term revenue, without adding headcount

That’s exactly what’s happening across multiple Jersey Mike’s franchise groups today.

And the impact goes far beyond initial orders…

Each new relationship has the potential to generate $1,000 to $90,000+ in lifetime value - turning simple outreach into a compounding revenue engine at the store level.

The Real Opportunity Isn’t the First Order, It’s the Lifetime Value

Quick Impact Snapshot

  • 10–20x ROI for Jersey Mike’s restaurant groups

  • Orders from $1,000–$10,000+ each

  • Increases of $10,000–$30,000 per month

  • 60%+ open rates + 10%+ response rates

  • Multiple large catering leads daily

The Challenge

Jersey Mike’s franchise groups were facing a common issue:

  • Strong product and brand awareness

  • But limited proactive outreach into local organizations

  • Heavy reliance on walk-ins, inbound catering, and one-off orders

At the store level, teams struggled with:

  • Knowing who to target locally

  • Consistently reaching decision-makers

  • Following up in a structured way

How PeopleLinx Drives Local Catering Growth

We identify and enrich every catering prospect in your area with a blend of exclusive databases and human researchers. From schools and HR departments to hospitals and event planners, your team has the entire market mapped.

Market Domination Through Data

We design strategies that align with seasonal catering demand spikes like back-to-school, March Madness, holidays, or Teacher Appreciation Week, ensuring your restaurants are always top of mind.

Go-to-Market Playbooks That Work

With PeopleLinx, your restaurants and catering sales operators can log into a single inbox to:

  • See every lead, historical and real-time.

  • Spot the hottest, most engaged prospects.

  • Respond, follow up, and build partnerships seamlessly.

AI-Powered Inbox

Our campaigns consistently deliver 60–70% open rates and 10%+ reply rates. That translates into reps logging 5+ qualified catering leads daily, with surges of 10–20+ leads per day during peak seasons. And these aren’t one-off orders, they turn into repeat catering partnerships that compound over time.

Outreach That Cuts Through

Instead of hiring more sales reps or pulling managers off the floor, PeopleLinx automates the outreach while keeping your brand in front of the market. Your restaurants cover nearly 100% of their territory, while your team focuses on closing deals and fulfilling events.

Scale Without Extra Headcount

In partnership with Sandler Sales Training, we help catering sales efforts maximize conversions, increase order size, and lock in recurring partnerships.

Conversion Coaching

Results: 276+ Opportunities in 90 Days

$275K

$1K-$10K

Lifetime Value

Average Order

$10-
$30K

60–70%

Open Rates

Monthly Growth

In just the first 90 days with two groups, the program generated 276 engaged local opportunities, many of which are already converting into repeat customers. At just a 20% conversion rate, this could be worth $275,000 in Lifetime Value.

These results validate two critical things:

High Local Relevance

Messages are reaching and resonating with the right decision-makers.

Consistent Demand Creation

This isn’t one campaign spike — it’s repeatable engagement across locations and markets.

Pipeline, Not Just Activity

Each positive response represents a new relationship, a potential repeat ordering account, and long-term revenue (not just a one-time order).

PeopleLinx is currently working with 5 Jersey Mike’s groups across 100+ stores, in 6 states. This program has given them:

  • A predictable pipeline of local opportunities

  • Increased store-level accountability around outreach

  • A shift from reactive sales to Proactive revenue generation

The Bigger Picture

“Before this, we were mostly reacting to orders, now we’re actually building relationships in our local markets. What’s surprised us most isn’t just the number of orders, it’s how often these accounts come back. Some of our best customers today started from a single outreach message.”


Ready to drive more corporate catering orders? We’d love to hear from you.

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Franchisee sees increased revenue from the PeopleLinx program