95+ Corporate Catering Leads in 90 Days
Great Harvest locations average 30+ leads and 5-10+ orders per month using PeopleLinx
Great Harvest Unlocks New Catering Lead & Revenue Source
Great Harvest, a renowned bakery and cafe chain with 200+ locations across the United States, was looking for new channels to strategically boost catering sales.
In a closely coordinated effort with corporate leadership, PeopleLinx designed and implemented a comprehensive automated catering outreach and lead generation initiative, which was operational within 10 days across (3) locations.
In just 90 days, PeopleLinx generated 90+ qualified leads resulting 25+ new catering clients from local governments, hospital systems and major corporations within their delivery radius.
PeopleLinx is now available franchise-wide across all 200+ Great Harvest locations.
2,000+
65%
Prospects Engaged
Email
Open Rate
15%
95+
Catering
Leads
Response
Rate
300% Increase in Catering Lead Flow within 90 Days
Within the initial ramp-up period, Great Harvest experienced a substantial surge in catering lead flow for the first pilot location. Seeing the level of success with the first store, Great Harvest quickly expanded the program to (3) locations.
In addition to a surge in lead flow, Great Harvest saw a remarkable increase in the size and quality of corporate relationships they were developing, with repeat orders of $500-1,000+ being placed by these newly formed connections.
Catering outreach from a single location generated 70% open rates, 10-20% response rates resulting in 34+ upfront leads in 90 days.
The target audience for catering included contacts at local businesses with up to 1,000 employees which led to a number new corporate relationships, partnerships and upfront catering orders from St. Judes, United Way and many others.
How it works: Scaling PeopleLinx across 200+ locations
Based on the incredible results and key learnings, PeopleLinx is now available to all of Great Harvest’s 200 franchise locations.
The dedicated team from PeopleLinx provides full-service onboarding, setup and program management. Great Harvest franchisees have access to 1 on 1 service and weekly group training & support calls.
Together, our teams continue to improve the over-arching strategy and lead flow program, developing and sharing best practices across participating locations.
If you’d like information on how PeopleLinx helps restaurants like Great Harvest be more productive and successful, please get in touch. We’d love to hear from you.