1,000+ Local Catering Opportunities
Generated Across Dozens of Deli & Sandwich Brands

How Dozens of Deli & Sandwich Brands Are Turning Local Outreach Into Repeat Catering Revenue

What if your stores weren’t just generating one-off catering orders… but consistently building high-value local accounts that order again and again?

What if you could:

  • Automatically engage top local catering prospects from offices and schools to healthcare and community organizations

  • Reach decision-makers with personalized, well-timed messaging, driving
    50–70%+ open rates and consistent replies

  • Generate a steady flow of new qualified local opportunities every week

  • And turn those opportunities into repeat orders and long-term revenue, without adding headcount

That’s exactly what’s happening across dozens of deli franchise groups today.

And the impact goes far beyond initial orders…

Each new relationship has the potential to generate $1,000 to $90,000+ in lifetime value - turning simple outreach into a compounding revenue engine at the store level.

The Real Opportunity Isn’t the First Order, It’s the Lifetime Value

Average Performance Across Brands

  • 60–70%+ open rates

  • 10–15%+ response rates

  • 10–20x ROI on campaigns

  • 5–20+ leads per day (per group)

  • $1,000–$10,000+ average order values

  • $10K–$30K+ monthly revenue increases per location

The Challenge

Most deli and sandwich franchise groups face a common issue:

  • Strong product and brand awareness

  • But limited proactive outreach into local organizations

  • Heavy reliance on walk-ins, inbound catering, and one-off orders

At the store level, teams struggled with:

  • Knowing who to target locally

  • Consistently reaching decision-makers

  • Following up in a structured way

What Actual Drives These Results

Most restaurant teams only reach a small fraction of their local market.

We map the entire catering landscape from schools and offices to healthcare groups, event planners, and community organizations, so nothing is left untouched.

Instead of guessing who to target, teams know exactly where the opportunities are.

Full Market Visibility

Timing and relevance drive response.

Outreach is aligned to real moments that matter — back-to-school, holidays, corporate events, appreciation days — with messaging tailored to each audience.

This is what drives 60–70%+ open rates and consistent replies across markets.

Go-to-Market Playbooks That Work

Every response is captured in a single, centralized AI-Powered inbox where teams can:

  • Prioritize the most engaged prospects

  • Respond quickly and consistently

  • Build relationships over time, not just close one-off orders

This is where leads turn into repeat orders.

Structured Follow-Up & Conversion

Case Study: 276+ Opportunities in 90 Days

$275K

$1-10K

Lifetime Value

Average Order

$10-
30K

60–70%

Open Rates

Monthly Growth

In just the first 90 days with two groups, the program generated 276 engaged local opportunities, many of which are already converting into repeat customers. At just a 20% conversion rate, this could be worth $275,000 in Lifetime Value.

These results validate two critical things:

High Local Relevance

Messages are reaching and resonating with the right decision-makers.

Consistent Demand Creation

This isn’t one campaign spike — it’s repeatable engagement across locations and markets.

Pipeline, Not Just Activity

Each positive response represents a new relationship, a potential repeat ordering account, and long-term revenue (not just a one-time order).

PeopleLinx is currently working with dozens of deli and sandwich groups across 100+ stores, in 6 states. This program has given them:

  • A predictable pipeline of local opportunities

  • Increased store-level accountability around outreach

  • A shift from reactive sales to proactive revenue generation

The Bigger Picture

“The biggest win has been time. PeopleLinx automated everything we struggled to do ourselves and put us in front of the right people. It’s gone over our expectations and already generated new partnerships and real results.”

-Taylor Johns
16 Location Franchise Owner


Ready to drive more corporate catering orders? We’d love to hear from you.

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Franchisee sees increased revenue from the PeopleLinx program