Carrot Express Scales Catering Revenue 12X in 6 Months
Catering Potential Was There—But the Process Wasn’t
Carrot Express, a fast-casual concept known for its clean, wholesome meals, had a loyal following in Florida and New York. While catering had always been part of their business, the team saw a growing opportunity to expand this revenue stream, especially in the corporate sector.
With only two reps supporting 28 locations, they needed a more strategic, scalable way to drive consistent catering growth, without hiring a large sales force or spending hours chasing cold leads. They needed a partner who could help them level up their approach and results.
How PeopleLinx Helped Carrot Express Systematize Sales
In September 2024, Carrot Express’ corporate team partnered with PeopleLinx to supercharge their catering outreach and take the guesswork out of lead generation.
Instead of relying on walk-ins or scattered marketing efforts, their team now had access to a clear, repeatable system that included:
Automated outreach campaigns to engage potential corporate catering customers at scale.
A targeted lead list built specifically to identify local businesses likely to order catering.
Assisted follow-through to help their reps stay on top of active deals and close more efficiently.
This process allowed both reps to focus their time where it mattered most—nurturing real opportunities and closing high-value orders.
The Results: 12X Increase in Monthly Revenue
March 2025 marked a standout month for the Carrot Express team:
One rep’s monthly catering revenue increased by 8.5X compared to last year
The second rep’s monthly catering revenue increased by 4X
For a team of just two, operating across six stores, the results speak volumes about the power of process, technology, and the right partner.
"Before PeopleLinx, we were waiting for orders to come to us through flyers and the website. Now, we're actively building relationships with companies—and it's made all the difference. The system is easy to follow, and the ROI has been incredible. We've been able to hit numbers we didn’t think were possible this quickly."
Pablo Maes G.
VP Of Growth
What’s next: With strong momentum and a proven system in place, Carrot Express is continuing to build on its catering success and expand outreach into new corporate market segments with PeopleLinx’s support.
Ready to drive more corporate catering orders for your franchise? We’d love to hear from you.