PeopleLinx Changes the Narrative for Universities Seeking Donations

As universities strive to secure funding for their various programs and initiatives, they have turned to lead generation companies like PeopleLinx to help them increase their donor outreach. PeopleLinx is a leading lead generation company, providing services that help universities find and engage potential donors to support their philanthropic missions.

Here are 3 ways PeopleLinx helps universities increase their donor outreach and success rates through finding and engaging key successful alumni to become new donors, changing the narrative, and re-engaging inactive donors.

Finding and Engaging Key Successful Alumni to Become New Donors

Successful alumni are an essential target for universities looking to increase their donor outreach. These individuals have a deep connection to their alma mater and are often in a position to make significant contributions. PeopleLinx helps universities identify and engage these key successful alumni by leveraging a new database of contact information and utilizing targeted outreach campaigns. By crafting messaging that highlights the impact of past donations and the potential for future contributions, universities can effectively appeal to successful alumni and inspire them to give back to their alma mater.

Changing the Narrative to an Easier Ask

One of the most significant challenges that universities face when trying to secure funding is getting potential donors to commit. PeopleLinx helps universities overcome this challenge by changing the narrative of conversation to an easier ask. Instead of asking for a large sum of money upfront, PeopleLinx's outreach services start by engaging donors in a conversation about their interests and passions and successes. By understanding what motivates a donor to give, universities can tailor the conversation to match their values, leading to a more natural progression towards a donation.

Re-Engaging Inactive Donors

Universities often have a large pool of inactive donors who have not contributed to the institution in several years. PeopleLinx helps these universities re-engage these donors by creating targeted campaigns that are specifically designed to get them back into the fold. By crafting messaging that resonates with the donor's past giving history and interests, PeopleLinx can increase the likelihood of a successful re-engagement.

In conclusion, PeopleLinx is a valuable resource for universities looking to increase their donor outreach. By changing the narrative of conversation to an easier ask, re-engaging inactive donors, and finding and engaging key successful alumni to become new donors, PeopleLinx can help universities secure the funding they need to support their philanthropic missions.