[Full Video] Leadership, establishing a brand and all things marketing with Joe Staples
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“If the sales leaders and the marketing leaders look at- and are measured and compensated by the same targets, then they’re sitting in that room trying to figure out the exact same thing.”
- Joe Staples, CMO and Go to Market Advisor
Nerdwise recently hosted a conversation with Joe Staples, Go-to-Market Advisor and senior B2B marketing executive.
Joe shares his journey as a marketing executive, key learnings from throughout his career, and the kinds of qualities that make a great marketing leader.
Watch the complete video to learn:
Joes’ experience as a marketing leader over 20+ years
How to align your sales and marketing teams
How to set yourself apart in any marketing role
Lessons in branding & rebranding (including a 1.7B acquisition)
More on Joe:
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