How to Set Up Alternate Emails and Domains for Scalable, High-Performance Sales Outreach

In modern outbound sales, authenticity is everything. Prospects respond to sales activitities and messaging that feel personal—not automated, not “marketing,” and not sent from a generic platform email address.

That’s why PeopleLinx is built to send outreach natively through your real email accounts (Gmail or Outlook). This creates a level of trust, deliverability, and engagement no third-party email system can match.

But there’s one challenge: scaling authentic, personal outreach requires multiple high-quality sending identities—still tied back to the same rep—so you can safely 5–10X outbound volume without sacrificing deliverability or the personal touch.

The solution: alternate domains and alternate email accounts.

This setup takes about 30–60 minutes and costs roughly $20 per year for the domain and $10–$15 per month per mailbox. For most teams, this investment is trivial compared to the impact: dramatically higher deliverability, significantly more conversations, and a much stronger pipeline.

In this post, we’ll cover:

1. Why alternate domains and emails matter

2. Benefits for scalable outreach

3. What you need to purchase

4. Abbreviated setup checklist

5. Complete step-by-step setup instructions

6. How PeopleLinx manages warm-up and ongoing protection

Why Alternate Emails & Domains Matter

1. True authenticity, not marketing automation

When outreach comes from a real G Suite or Outlook inbox, it:

• Looks like a personal message

• Lands in the primary inbox

• Achieves significantly higher open and reply rates

• Avoids the “promotions” or “marketing” filters

Prospects respond because it feels like what it is: a real person reaching out.

2. Safely increase total sending volume by 5–10X

Each email account can reliably send:

• 50–90 quality outbound emails per day when new

• 150–200+ per day once warmed up

If a rep uses 3–5 alternate accounts, their safe daily capacity grows from roughly 200 emails per day to 1,000–1,500+ emails per day.

3. Protect your primary domain

Your main brand domain (such as company.com) is a valuable digital asset. You do not want aggressive outbound volume tied directly to it.

Alternate domains (such as companyhq.com, companyteam.com, or companymail.com) allow you to:

• Preserve the reputation of your primary domain

• Keep outbound isolated

• Maintain long-term domain health

4. No ongoing workload for the rep

Once set up:

• All emails forward into the rep’s primary inbox

• The rep never logs into the alternate accounts

• PeopleLinx handles all sending, safety thresholds, warm-up, and deliverability

You can expect to spend ~$20/year on a new domain with GoDaddy or other domain host and $10–15/month per new mailbox you setup for each user. You’ll typically want 3–5 email variations per rep Included scottb@, sb@, scott.beasley@, etc.

This small investment enables significant outbound scale with the highest possible deliverability.

How to Set Up Your Scalable Outreach System

Note: Your IT team or current email administrator should be able to handle this process easily. If not, ask your PeopleLinx Account Manager for help and we will be happy to assist.

Abbreviated Setup Checklist

1. Purchase an alternate domain (such as companyhq.com).

2. Update DNS settings for deliverability (SPF, DKIM, DMARC).

3. Add the new domain and mailboxes to your existing Google Workspace or Outlook environment, or if needed, create a new Workspace environment.

4. Add 3–5 alternate email account variations for each rep.

5. Forward each new inbox to the rep’s primary email address.

6. Connect all mailbox accounts to PeopleLinx.

7. Let PeopleLinx warm up each inbox and scale outreach safely.

Complete Step-by-Step Instructions

Step 1: Purchase Your Alternate Domain

Choose a domain that is brand-adjacent and professional. Examples include:

• companyhq.com

• companymail.com

• companyteam.com

• companysolutions.co

How to do it:

1. Visit Google Domains, GoDaddy, or Namecheap.

2. Search for the domain name you want.

3. Purchase it and enable auto-renewal.

Time required: approximately 3 minutes.

Step 2: Configure the Domain for Email Deliverability

Set up SPF, DKIM, and DMARC in your DNS. Your domain registrar and email provider will provide exact copy-and-paste values.

1. SPF: Authorizes your email provider to send mail from your domain.

2. DKIM: Adds a secure, encrypted signature to all outgoing mail.

3. DMARC: Instructs inbox providers how to handle failed authentication.

Time required: 10–15 minutes.

Step 3: Add the Domain to Your Existing Workspace (Recommended)

Or create a new Workspace environment if you do not use Workspace today

If your company already uses Google Workspace:

You do not need to create an entirely new Workspace account.
Simply add the newly purchased domain to your existing Workspace environment.

How to do it:

1. Go to the Google Workspace Admin Console.

2. Navigate to Domains → Manage Domains.

3. Click Add a Domain or Add a Domain Alias.

4. Enter your newly purchased domain.

5. Verify domain ownership by adding the provided TXT record to DNS.

Once verified, you can create new users (mailboxes) on this domain inside the same Workspace organization where your main company email lives.

This keeps everything centrally managed, secure, and simpler for your IT team.

If you are not using Workspace today, follow the original instructions:

• Begin the Google Workspace signup process

• Select “Use your own domain”

• Verify ownership

• Create your admin account

Time required: approximately 10 minutes either way.

Step 4: Create 3–5 Sending Identities (Email Variations)

Create multiple email accounts for each rep to expand daily outreach capacity.

Examples for a user named Scott:

• scottb@companyhq.com

• sb@companyhq.com

• scott.beasley@companyhq.com

• beasleys@companyhq.com

• scottb.sales@companyhq.com

How to do it:

1. Go to Admin Console → Users → Add User.

2. Create each mailbox with its unique address.

3. Assign a mailbox license.

Time required: 5–10 minutes.

Step 5: Forward All Emails Into the Rep’s Primary Inbox

For each new mailbox:

1. Log in to the mailbox.

2. Go to Settings → See All Settings → Forwarding and POP/IMAP.

3. Add the rep’s primary email as the forwarding address.

4. Approve the confirmation.

5. Enable automatic forwarding.

Repeat this for each alternate address. Time required: 2–3 minutes per account.

Step 6: Connect the Mailboxes to PeopleLinx

1. Log into PeopleLinx.

2. Navigate to Settings → Sending Accounts.

3. Select Connect Google or Connect Outlook.

4. Choose the alternate email account.

5. Approve requested permissions.

6. Repeat for each mailbox.

Time required: about 5 minutes total.

Step 7: Warm Up and Scale Outreach

Once accounts are connected, PeopleLinx automatically:

• Warms each inbox with gradually increasing volume

• Protects domain reputation

• Manages daily send limits

• Load-balances outreach across multiple identities

• Maintains a natural, personal appearance for all outbound emails

Within one to two weeks, you can safely increase outbound outreach by 5–10X.

The ROI of This Setup

For roughly $20 per year and $10–$15 per mailbox per month, you unlock:

• Significantly higher outreach volume

• Improved deliverability

• More inbox placement

• Higher reply rates

• More meetings

• More new clients

The setup is straightforward, the cost is minimal, and the outcome is transformative.

Need Help Setting This Up?

If your team needs any assistance whatsover, let your PeopleLinx account manager know and we’ll be happy to assist and take the lead on your setup.