[Video] Building Community Connections Through Marketing with Lela Dinakaran
“In marketing, it’s not just about spreading awareness; it’s about being part of the community and showing how we can contribute.”
In our latest interview, we sat down with Lela Dinakaran, Vice President of Marketing at Georgia Foods, DBA Bojangles, to delve into her journey within the restaurant industry and explore how her team is navigating the evolving landscape of catering. With 44 franchises under their belt, Lela shared valuable insights on growth strategies, the power of community engagement, and the importance of confidence in one’s professional journey.
Watch the complete video to hear Lela’s insights on:
The Catering Opportunity: Lela highlighted how catering represents a significant growth area for Bojangles. A single catering order can range from $250 to $500, compared to the typical customer check of $10 to $12. This shift in focus is helping the brand capitalize on corporate events as companies bring employees back to the office.
Building Authentic Relationships: Lela emphasized the importance of authentic communication and relationship-building in marketing. Rather than just pushing products, her team is focused on connecting with local businesses and organizations, reinforcing Bojangles' community presence and fostering loyalty.
Overcoming Doubts: A key takeaway from Lela's career journey is the importance of self-confidence. She advises young professionals to believe in their capabilities and to ask questions without fear. Her mantra? “You probably know more than you’re giving yourself credit for.”
Embracing Change in Marketing: Lela discussed the evolving dynamics of the restaurant industry, particularly in marketing and catering. With the rise of B2B transactions, she and her team have adapted strategies to ensure Bojangles remains a top choice for corporate catering, utilizing platforms like PeopleLinx to connect with potential clients effectively.
Lela Dinakaran’s insights not only illuminate the strategic direction of their restaurants but also offer a refreshing perspective on personal growth and community impact in the fast-paced world of restaurant marketing. Whether you're an industry veteran or just starting out, her journey is a testament to the power of passion, relationships, and self-belief.
