by Kevin O'Nell
on February 9, 2016

[Infographic] Employee Advocacy vs. Social Selling: What’s the Difference?

What exactly is the difference between social selling and employee advocacy?

Simply put, it’s the difference between sales and marketing.

Employee advocacy is based on a simple and compelling idea: that employees should use their social networks to amplify the company’s brand messages. Social selling is based on a different simple and compelling idea: that salespeople should use social networks to source, advance, and close deals.

So that’s the short answer. If you’re ready for more detail, let’s peel the onion a little further.

Employee Advocacy vs. Social Selling Infographic

So which one is right for your company—social selling, employee advocacy, or both?

Employee advocacy focuses on top of the funnel. If you want to tap into social and go beyond simply amplifying your brand, social selling is the answer. With the proper tool and guidance, a rep can take social selling best practices to generate leads, accelerate pipeline, and increase deal conversion rates.

social selling funnel

It’s not one-size-fits-all. These are different ideas. Both good ideas, just different. It depends on what you’re trying to accomplish.

If your goal is to enhance your company’s brand awareness and extend your digital/social marketing reach, then employee advocacy is a great way to go. If your goal is to increase the effectiveness of your sales force and use social as a channel to influence more deals, it’s all about social selling.

Interested in learning how you can use social to increase in deals and pipeline acceleration? Contact us.

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