Blog

by Brynne Tillman
on January 12, 2017

Leverage Other People’s Content to Engage with Prospects

We are inundated with content every single day. Finding insights that are relevant to you and your goals, though, can often be like trying to locate those proverbial needles in a haystack. To find that needle all you really need …

by Brynne Tillman
on January 5, 2017

Use Social Selling to Fulfill Your Sales-Related Resolutions

The start of 2017 marks the time of year when we look back at all the things we wish we had done in the past. We then make promises to ourselves that we will do them in the New Year! …

by Robert Knop
on December 20, 2016

Five Accelerating Trends in Digital Marketing for Financial Services

I recently attended the Digital Marketing for Financial Services Summit (#DMFSToronto). Digital leaders from Citi, Facebook, Wells Fargo, MetLife, Allstate, Salesforce and more were there talking about what is working, not working and what is coming next within digital marketing for …

by Sandra Clark
on December 15, 2016

Breathe, Mouse Over and Refresh (BMR) for Sanity on LinkedIn

It’s a fact of life: LinkedIn is frequently buggy. It gets stuck, won’t let you save changes, and/or won’t show some information. Those are only the beginning of the de-facto B2B network platform’s many frustrating challenges. I’d like to share …

by Kevin O'Nell
on December 13, 2016

G2 Crowd: Yelp for Software

Most everyone nowadays knows about Yelp, and what it does: mainly, provides user-generated reviews of everything from restaurants to doctors, from retail stores to plumbers, and so on. You might think that a Yelp-like service more specific and specialized, like …

by Brynne Tillman
on December 7, 2016

A Sneak Peek into the New LinkedIn UX (User Experience)

LinkedIn is an ever changing site, and has had a reputation of being difficult to navigate and challenging to find what you are looking for. Well, rolling out now is a not just a new UX but much improved. It …

by Sean Martin
on December 1, 2016

Tell a Singular Story with Your Landing Page

Landing pages are your users’ (and potential customers’) first impression of your business. And first impressions count. Optimizing your landing page performance is one of the first checks on every search marketer’s checklist for a simple reason. They are where the …

by Bob Woods
on November 17, 2016

From Twitter to LinkedIn: Social Selling Channeling

Many, many, many of us in the Social Selling training and coaching industry stress the importance of properly using LinkedIn as a prime tool for Social Selling activity. I admit falling into that category much of the time. There is, however, …

by Des Walsh
on November 10, 2016

Make Your LinkedIn Profile About Your Unique Story to Stand Out

Facts Sell, Stories Sell Most LinkedIn profiles I look at are about facts, marshaled into lists: I had this job, the job had these duties, I had another job after that, the job had these duties…. I have these skills, …

by Larry Levine
on November 1, 2016

Writing Content Should Be Part Of A Sales Rep’s Strategy

Sales teams can’t go one day without hearing, “You have now entered the world of buyer empowerment.” Yes, thanks to Google buyers have the ability to research and make buying decisions independent of communication with sales reps. It is no secret. …