FRONTLINE Selling Acquires Social Selling Pioneer PeopleLinx
Deal Gives B2B Enterprises Comprehensive Sales Technology, Methodology and Training
Alpharetta, GA – FRONTLINE Selling, the leading provider of enterprise-class, demand- generation Staccato sales software suite, announced today they acquired the assets of Philadelphia-based PeopleLinx, Inc., the ground-breaking social selling platform.
The combined enterprise will offer a powerful combination of products that deliver guided solutions for every stage of the sales process.
“Social selling has become a critical component for sales success,” said Mike Scher, Co-founder of FRONTLINE Selling. “Through the PeopleLinx acquisition, we combine the major communication channels of email, phone and social under one corporate umbrella, enhancing our platform to guide and direct activities throughout the entire sales cycle.”
Launched in 2002, FRONTLINE’s flagship product, Staccato, is the only proven demand generation solution that dramatically increases qualified sales opportunities through guided prospecting. It’s simple, repeatable and scalable, providing B2B organizations with the most effective way to engage their buyers and create predictable sales pipeline.
“Expanding the Staccato sales suite with PeopleLinx will offer a unique, comprehensive sales solution for all industries in the B2B marketplace,” said Kevin O’Nell, CEO of PeopleLinx. “Our team is excited to have joined an organization that so closely aligns with our vision of making sales professionals successful by providing guided social selling tools, technology, and methodology to drive revenue growth.”
Since 2009, PeopleLinx has helped sales organizations close deals faster and more often. Their data-driven, guided sales platform unlocks the power of information to engage prospects in the right way, with the right content, at the right time, using the right communication medium.
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ABOUT FRONTLINE Selling
FRONTLINE Selling makes sales organizations wildly successful by providing them with the most effective way to engage their B2B buyer. Staccato instantly creates a multi-touch prospecting platform and provides unprecedented optics into the metrics that predict sales pipeline. The software, which snaps seamlessly into Salesforce.com and is available on the AppExchange, organizes, prioritizes and guides prospecting activity with a methodology based on the scientific analysis of nearly 2 million outreach repetitions. Staccato can also be delivered as a managed service. Clients routinely generate 2-4x more sales opportunities with key decision-makers. To learn more about the B2B software product suite, please visit www.frontlineselling.com.