MSPs Drive Predictable Lead Flow Using PeopleLinx

IT Firms see an average of 3X more leads per month within 90 days of service.

Acquiring 2+ new clients per month within 90 days

PeopleLinx helps dozens of IT firms generate qualified meetings by reactivating past leads and engaging new ones with a proven methodology. This is done by implementing a complete prospecting system, including go to market planning, prospect lists, messaging, and sales outreach management.

TechAdvisors, US Wired, Groff Networks and Modern Managed IT are among the many MSPs leveraging PeopleLinx to drive predictable lead flow.

Average sales outreach among MSPs generates 60-70% open rates and 12% response rates, producing upfront meetings and a steady flow of new leads. Within 60 days, TechAdvisors acquired 1 client and 2 RFPs from using the PeopleLinx system.

It’s definitely paying for itself many times over.

Lauren Groff
CEO, Groff Networks

1000+

300+

New relationships

Qualified leads

6+

3X

Increase in weekly leads

Closed deals

Challenge: Scaling sales outreach in limited, local markets

With limitations on market size, dedicated prospecting time and sales staff, lead generation can become a time-consuming activity with limited output for many MSPs.

For example, Groff Networks, a mid-sized IT firm that provides vCIO and managed services with a small sales operation relied solely on the CEO for new sales opportunities. Groff Networks hired PeopleLinx to quickly implement a proven prospecting system that could engage their ideal clients.

Average results across IT clients have proved successful with a 3X increase of weekly leads and 6+ closed deals per quarter.

Solution: Refined go-to-market strategy and reactivating past clients

PeopleLinx used its expertise and technology to generate a high volume of qualified leads through a combination of go-to-market planning, messaging creation, list services, sequences creation, and management with a 60-day ramp-up schedule.

In just 60 days, TechAdvisors saw a 4X increase in meetings scheduled, 25 new opportunities, 1 new client & 2 RFP’s submitted. TechAdvisors was able to save time and resources previously spent on manual research, and the results showed a significant improvement in their sales operation.

Groff Networks added $100K in ARR in 6 months generated directly from his investment in PeopleLinx.

If you’d like information on how PeopleLinx helps clients like Groff Networks be more productive and successful, please get in touch. We’d love to hear from you.