Sales Training + PeopleLinx
Case Study
How Sales Training Companies Are Getting a Regular Flow of Qualified Leads
Since 2017, PeopleLinx has been helping Sales Training companies grow their business by implementing the latest marketing automation systems into their sales operations.
Using PeopleLinx, the average client engages 150-200+ new prospects weekly, generating 2+ upfront meetings and 20+ in-funnel prospects for targeted follow through.
Our solutions have been so effective, many of these clients have become strategic partners, introducing PeopleLinx to their clients to drive their lead generation and sales goals.
The partnership works both ways. PeopleLinx also introduces sales experts to our 100+ clients through workshops and 1:1 consultations.
Opportunity: Implement a scalable prospecting system and drive a regular flow of leads and opportunities
The benefits of advanced prospecting systems and marketing automation are known, but rarely available at SMB level. Successful implementation requires strategy, quality prospect lists, effective messaging and dedicated, expert-level execution. For these reasons most companies stumble or never start.
PeopleLinx implements these systems in a done-for-you fashion. We start with go-to-market planning followed by list and messaging creation and approval. Within 7-10 days we’re driving core sales activities on behalf of each supported rep, automatically reaching out and following up with 150-200+ target clients each week.
For Sales Trainers, PeopleLinx acts as an extension of their team, responsible for leading the setup and success of their lead generation program.
Execution: Direction over speed and the 60 day ramp up
One of the most critical success factors is an effective go-to-market plan. PeopleLinx provides a rigorous evaluation of each clients business then organizes and prioritizes which markets to to pursue, based on where we’ll get the most traction.
For Sales Trainers this process includes:
Identifying industries where we have the most credibility
Refining targets by company size, location, and titles
Auditing existing lists, previous leads and other assets
Developing the strongest value proposition for each audience
From here we begin a 60 day ramp up to engaging 200+ prospects weekly.
Results: Real partnership, regular lead flow and referrals
Lead generation and sales effectiveness are the 1 + 1 = 3 equation sales leaders work effortlessly to achieve.
The alignment between PeopleLinx and sales training organizations is undeniable. And with the right players involved, all parties benefit from an ecosystem and network of trust and value creation.
Here’s a few real world examples you can relate to:
Susan Villamena, partner at Chartwell Seventeen Advisory Group, an authorized Sandler training center in NY, has been working with PeopleLinx for 4+ years across 2 companies with breakout results.
David Trapani, owner of AGT and Associates, an authorized Sandler training center in NY, has referred dozens of clients to PeopleLinx. David regularly leads sales effectiveness workshops for our 100+ clients.
Matt Scarchilli, owner of Winning Process, an authorized Sandler training center in Albany, leverages PeopleLinx as his lead generation partner of record. PeopleLinx supports 5+ of Matt’s largest clients.
Jamie Bolak, owner of SalesPoint Consulting was introduced to PeopleLinx by David Trapani in early 2020. Since then Jamie has introduced dozens of other clients. PeopleLinx now supports ~5 of her clients with a regular flow of leads.
“PeopleLinx completes the sales equation for me and my clients. They’re a great partner and I highly recommend them”
— David Trapani, Owner of AGT and Associates
“I have to worry a little bit less about the top of my funnel, because it’s coming in. So far we've attributed $71,000 in revenue to PeopleLinx.”
– Matt Scarchilli, Owner of Winning Process
“PeopleLinx makes the ideal lead generation partner for our franchisees. I can’t say enough about the team”
— Jamie Bolak, SalesPoint Consulting
The PeopleLinx and Sales Trainers partnership continues to flourish. These owner-operators are delighted with the results, service, and opportunity to grow together.
If you’d like information on how PeopleLinx helps other sales trainers be more productive and successful, please get in touch. We’d love to hear from you.