Blog

by Josh Druck
on February 5, 2014

[VIDEO] Why Your Company Needs a LinkedIn Strategy

[UPDATE] If you missed the webinar, you can catch the video replay here:

Your employees are on social networks. They’re using LinkedIn, Twitter, and other social sites to represent both themselves and their companies. How are they doing? How is your marketing team

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helping them become brand ambassadors?

More marketing teams are helping employees represent themselves personally and professionally on social networks–empowering them, training them, and measuring their impact. It’s a win-win for company and employee. Employees get help with social networking, and the company earns brand awareness and new business relationships.

In this webinar, we learned:

  • Why it’s important to empower your employees on social networks
  • How Marriott Rewards and other industry leaders are integrating employees into their social marketing strategy
  • How new technologies are helping companies train and measure employee effectiveness at enterprise scale.

This free webinar is a must-watch for social strategists, digital marketers, and anyone in the enterprise responsible for customer, partner, or alumni relationships.

Speakers

Michelle LapierreNeal SchafferMichael LinkedIn Headshot

Michelle Lapierre Senior Director Customer Experience & Social Media Marriott Rewards

Neal Schaffer Author, Speaker, Consultant, Forbes Top 50 Social Media Influencer

Michael Idinopulos Chief Marketing Officer PeopleLinx