[VIDEO] Why Your Company Needs a LinkedIn Strategy
[UPDATE] If you missed the webinar, you can catch the video replay here:
Your employees are on social networks. They’re using LinkedIn, Twitter, and other social sites to represent both themselves and their companies. How are they doing? How is your marketing team
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helping them become brand ambassadors?
More marketing teams are helping employees represent themselves personally and professionally on social networks–empowering them, training them, and measuring their impact. It’s a win-win for company and employee. Employees get help with social networking, and the company earns brand awareness and new business relationships.
In this webinar, we learned:
- Why it’s important to empower your employees on social networks
- How Marriott Rewards and other industry leaders are integrating employees into their social marketing strategy
- How new technologies are helping companies train and measure employee effectiveness at enterprise scale.
This free webinar is a must-watch for social strategists, digital marketers, and anyone in the enterprise responsible for customer, partner, or alumni relationships.
Michelle Lapierre – Senior Director Customer Experience & Social Media Marriott Rewards
Neal Schaffer – Author, Speaker, Consultant, Forbes Top 50 Social Media Influencer
Michael Idinopulos – Chief Marketing Officer PeopleLinx