by Josh Druck
on February 5, 2014

[VIDEO] Why Your Company Needs a LinkedIn Strategy

[UPDATE] If you missed the webinar, you can catch the video replay here:

Your employees are on social networks. They’re using LinkedIn, Twitter, and other social sites to represent both themselves and their companies. How are they doing? How is your marketing team

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helping them become brand ambassadors?

More marketing teams are helping employees represent themselves personally and professionally on social networks–empowering them, training them, and measuring their impact. It’s a win-win for company and employee. Employees get help with social networking, and the company earns brand awareness and new business relationships.

In this webinar, we learned:

  • Why it’s important to empower your employees on social networks
  • How Marriott Rewards and other industry leaders are integrating employees into their social marketing strategy
  • How new technologies are helping companies train and measure employee effectiveness at enterprise scale.

This free webinar is a must-watch for social strategists, digital marketers, and anyone in the enterprise responsible for customer, partner, or alumni relationships.


Michelle LapierreNeal SchafferMichael LinkedIn Headshot

Michelle Lapierre Senior Director Customer Experience & Social Media Marriott Rewards

Neal Schaffer Author, Speaker, Consultant, Forbes Top 50 Social Media Influencer

Michael Idinopulos Chief Marketing Officer PeopleLinx

PeopleLinx has joined FRONTLINE Selling! Click here for the press release.