Blog

by Josh Druck
on September 24, 2013

Legal Marketers: Does your content sing your firm’s praises?

In this recorded webinar, JD Supra co-founder Adrian Lürssen shares a brilliant anecdote that summarizes everything you want from your content marketing.

Nelson Mandela’s inauguration had a profound impact on Adrian as a young South African. As a traditional tribal leader, Mandela had a “praise singer” who introduced him at the inauguration ceremony, making sure everyone knew, “This guy who’s about to the walk into the room is amazing. You should meet him. You should hear what he’s done; it’s unbelievable.”

This is exactly what your content can and should be doing for your firm online: sing its praises, show its expertise, and help to warm up the crowd of clients and potential clients.

This is the topic we examined in this webinar, which featured Lürssen along with Peggy Heffner of Dechert LLP, and Patrick Baynes of PeopleLinx.

  • Learn more about LinkedIn and the social networks you should focus on today for marketing, brand building, and business development.
  • Avoid online pitfalls that can hurt your reputation and your practice.
  • Discover the importance of sharing content, and how to make it fast and easy to do.