Blog

by Josh Druck
on August 12, 2013

Webinar on Wednesday: Launching a LinkedIn Marketing Program in a Regulated Environment

LinkedIn has emerged as the killer social media platform for B2B marketers, offering an unparalleled opportunity for brand building and business development across the entire employee base. But marketers in regulated industries like legal and financial services have unique challenges to consider before they can empower their employees to use LinkedIn for a competitive advantage.

How do you go beyond mere compliance to harness the real value of LinkedIn?

We will be examining this issue in LinkedIn for B2B Marketing, a webinar on Wednesday, August 14 at 12:00 PM EDT. During this webinar, panelists will discuss how LinkedIn is fundamentally changing the way we do business

  • Insights for B2B marketers from Steven Webster, a seasoned director of digital sales enablement at Prudential Retirement.
  • Top LinkedIn marketing tips from Patrick Baynes, PeopleLinx co-founder and early LinkedIn employee.
  • The big lessons every B2B marketer will learn when building a LinkedIn marketing campaign.

Registration is free but seats are limited. Register now!

 

Maggie Fox (moderator)Maggie Fox 2
Founder & CEO, Chief Marketing Officer
Social Media Group

 

 

Steven Webster Steven Webster
Director of Digital

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Sales Enablement
Prudential Financial

 

 

Patrick Baynes Patrick Baynes (panelist)
Co-Founder and VP, Strategic Partnerships
PeopleLinx

 

 

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