Social Media Shakeup '13: The Best of What You Missed
I had a “Back to the Future” moment at The Social Shake-Up this week. Remember the last scene when Doc leans over to Marty with a wink and a nod and says, “Roads? Where we’re going, we don’t need roads!” Attending and speaking at the conference was a hugely valuable experience, but it left me feeling a bit like Doc in that scene…bringing news of a revolutionary future back to the present.
I come from the future. Well, at least our clients do.
We’ve been attending industry-specific conferences like ILTA and LIMRA alongside our clients who have already blazed a social business trail, and then innovated it. Over the past year, we’ve seen clients like Prudential (who won Best Use of LinkedIn at LIMRA’s 2013 Social Media Conference for Financial Services), Cozen O’Connor, and SEI put these concepts into action and achieve results that have had a profound impact on their businesses. It’s because of clients like these, who have worked hand-in-hand with us as we’ve built PeopleLinx, that I can make a statement as bold as “I come from the future.”
This was the first time in a while that I’ve been in front of a broader audience. As I spoke with attendees throughout the day, I realized that many organizations are still finding their way in the
social business space. Conversations about social selling and how to leverage social networks to build brand and warm leads were hot (and fairly new) topics at the conference.
Thought leaders who crushed it at The Social Shake-Up
There were many impressive moments at the conference:
- Gaining a ton of new insights from my fellow panelists during “Social Selling for Success with Anneke Seley”
- Maria Poveromo from Adobe and Jeanette Gibson from Cisco Systems led an insightful session on transforming your business into a social business.
- The incomparable Paul Hatch of KNUU Investment Solutions (and formerly Vice Chairman of Morgan Stanley) broke down the fundamentals of marketing’s role as a business driver.
- Saul Berman of IBM Global Business Services (GBS) had phenomenal quote: “Every company has a pirate or a group of pirates trying to disrupt things. Sometimes they get fired, sometimes promoted.”
All truly visionary leaders in the space.
The standout session for me was “Becoming a Force Multiplier: The Power of Social Selling.”Douglas Hannan and Natalie Keehbauch detailed IBM North America Inside Sales team’s social selling program. They built their own gamification program, which gives each rep their own LinkedIn-like profile hosted by IBM. Impressively, that team accounts for $1 billion in revenue.
Overall, an awesome conference well worth attending next year if you have the opportunity. I look forward to building relationships will all of the new connections I made this week – it was great to see and meet so many “pirates” (to borrow Saul’s genius). We have a bright future together.