by Michael Idinopulos
on March 26, 2015

[Webinar] Social Selling Adoption—Real-World Lessons from CBIZ CMO Mark Waxman

How do you motivate your team to use social selling?

That’s the question we’ll address in our upcoming webinar Thursday April 9 at 2 p.m. EDT / 11 a.m. PDT when I have an open conversation with Mark Waxman, Chief Marketing Officer of CBIZ (NYSE: CBZ).

Employer support has a dramatic impact on employee use of social selling. For example, PeopleLinx’s 2015 State of Social Selling survey found that when companies offer social selling training, the number of salespeople who include social in their selling process jumps from 28% to 74%.

I can’t think of anyone more qualified than Mark Waxman to speak about company support for employee use of social media.

I first got to know Mark at Dreamforce last year, and within five minutes of meeting him I thought to myself: We’ve got to get this guy on a webinar! 50% visionary and 50% hard-headed businessman, Mark combines the art of the possible with a pragmatic approach to behavior change in a large, complex organization. He’s also one of the most eloquent corporate storytellers I’ve had the good fortune of hearing.


Social selling is increasingly central to CBIZ’s go-to-market strategy. CBIZ’s 4,000 associates deliver top-level financial and employee business services to organizations and individuals, by providing national-caliber expertise combined with highly personalized service delivered at the local level. It’s a business that lives and thrives on the personal branding, expertise, and insights of CBIZ’s consultants in the field. They’re the product, the salesforce, and customer support all rolled into one.

CBIZ has been one of the earliest and most energetic professional services firms to embrace social selling as part of its go-to-market strategy. They’ve done it with a rollout strategy that engages employees in a creative and fun way.

In the webinar, Mark will share his tried-and-true seven-step program for driving participation in social selling. Best of all, he’ll share his real-world experiences applying his principles to CBIZ’s own cultural transformation.

If you’re interested in social selling, technology adoption, or enterprise change management, please join us for this free webinar.

It will be time well spent—I promise!

Social Selling Adoption Webinar

PeopleLinx has joined FRONTLINE Selling! Click here for the press release.