Did Social Kill the Cold Call? [VIDEO]
Social media didn’t kill the cold call. The cold call was already dead.
We know that buyers don’t need a sales rep to educate them about a product, so a cold call with the purpose of introductions is useless in today’s selling environment.
In this video, I’ll explore how social media has actually enabled salespeople to bring the prospecting call back to life. Now, reps can target buyers and understand their business, their role, and their objectives before ever picking up the phone.