Blog

by David DiStefano
on August 10, 2015

How to Sell With Insights [VIDEO]

Buyers come to the table equipped with more knowledge than ever before. Sales professionals must provide value, and that comes in the form of insight.

In this short video, I discuss how delivering insight to prospects is more than reading from a catalog of generic ideas. It’s about helping the buyer realize challenges they never thought of before, disrupting their current thinking, and showing how your solution is most valuable.