[Webinar] How PwC Canada is Reinventing Digital Sales & Marketing
We’re living in “interesting times” for professional services firms (accounting, law, consulting, advertising).
Firms are experiencing unprecedented disruption. Globalization, specialization, and the unbundling of services are fundamentally changing client expectations and putting downward pressure on fees.
What’s a firm to do? A lot, it turns out.
In our next webinar, we’ll talk with Christine Robertson, Director of Sales & Marketing Transformation at PwC Canada, about how her firm is innovating for success in today’s environment.
July 22, 2 p.m. ET / 11 a.m. PT.
In the webinar, you’ll learn how PwC Canada is:
- systematically rethinking the Sales & Marketing function in the context of the modern professional services firm.
- shaping the firm’s traditional culture to embrace sales/marketing integration and technology innovation.
- helping its partners use social media to expand their networks, showcase their expertise, and deliver world-class insights to clients.
This is a can’t-miss event for CMOs, business development directors, and partners with sales and marketing leadership responsibilities for consulting firms, law firms, accounting firms, PR/advertising agencies!