by Josh Druck
on January 13, 2015

Social Selling Maturity Model: The Podcast.

Our CMO, Michael Idinopulos recently caught up with Bernie Borges, on Bernie’s podcast “The Social Business Engine”. One of my favorites, and I’ve seen hundreds.

If you don’t know Bernie’s podcast, he’s recorded jam sessions with some of the top minds in social selling, including Jill RowleyTom Martin, and Jill Konrath.

Coming off the newly released Social Selling Maturity Model, Michael and Bernie delve deep into the current state of social selling and how research confirms the journey’s 5-step maturation process.

Bottom Line: Social Selling is an organizational journey.

The Social Selling Maturity Model provides the world’s first diagnostic framework for sales leaders to benchmark their current performance and plan the companies’ journey to social selling.

Here are a few nuggets from the conversation:

  • Only 31% of B2B sales professionals report using social as part of their selling process.
  • Social selling is an organizational journey which involves changes to sales culture, process, and habits.
  • The 5 stages of The Social Selling Maturity Model: Random Acts of Social – Policy – Training – Integration – Optimization
  • Behavior change is what creates measurable business results as evidenced by the example Michael shares.
  • “Michael’s One Thing” : “Enjoy your work. Be human, be giving, show your passion, don’t take yourself too seriously even though you take your work very seriously.”


Seen enough? Listen to the entire podcast here

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