Blog

by Kevin O'Nell
on March 8, 2016

PeopleLinx CTO Don Nawrocki Selected as a 2016 Tech Disruptor by Philadelphia Business Journal

We’re excited to announce that PeopleLinx CTO, Don Nawrocki, is one of this year’s honorees in Philadelphia Business Journal’s Tech Disruptor Awards. The inaugural award honors the work and dedication of 25 passionate innovators in the field of technology.

Don has a long history of working with growth companies in the Philadelphia area. Most recently, Don is the CTO of PeopleLinx. In the 9 months that Don has been at the company, from an original team of one person, he has built out a Development, QA, Content, and Operations staff of 11 team members.

During the first six months of his tenure, he and the staff envisioned and built a new platform with a relentless focus on making B2B enterprise salespeople and their managers better. The platform takes in data from CRM, Content Generation, Social Networks (e.g. Twitter) and other systems to produce tangible, measurable results for salespeople by recommending timely actions for them to take.

Results for existing customers have been large, including significant increases in Brand Augmentation through extended reach in social channels (One client reports a 10% lift in web site hits), Lead Generation (One client recorded 150 new driven leads, which would not have existed if not for system functionality), Pipeline Acceleration (Internal statistics indicate 35% improvement in Creation to Close for PeopleLinx), and Deal Conversion. As a result of this positive influence, PeopleLinx experienced the strongest Q4 in its history, and is driving solid impact across its customer base.

Prior to PeopleLinx, Don was the CIO at The Neat Company, where he and his team revamped all of their internal systems. By implementing Magento (e-commerce), a new phone system, Zuora (enhanced billing), and finishing a Netsuite integration, Don allowed Neat to support their entire Manufacturing, Retail, and Point of Sale systems and scale industrially.

Before his tenure at The Neat Company, Don had several roles at other companies, including Director of Development and QA at Procurian, where he built a team and systems to identify and manage the Indirect Spend at Fortune 500 companies, identifying and driving millions of dollars in savings across their client base. That company grew significantly and was acquired by Accenture. Finally, Don spent eight years at GSI Commerce – now eBay Enterprise – in Philadelphia during their time of explosive growth (from $0 to around $750MM upon his departure in mid-2007). There he had a variety of roles, including running their back-end development staff, operations for data and storage management, and acting as their Chief Architect.

More on Philadelphia Business Journal’s Tech Disruptor Awards here.

PeopleLinx has joined FRONTLINE Selling! Click here for the press release.