Posted on Feb 17, 2011 | 0 comments
For Immediate Press Release:
Freesource, the social media consulting and training company founded by former LinkedIn employees announces its acquisition of LinkedIn’s global customer service and training leader, Travis Heppner.
Travis’s experience, track record and talent are nothing short of a perfect fit for Freesource. Prior to LinkedIn Travis worked in customer solutions for internet giant PayPal and project management services for ACI Worldwide and West Corporation. At LinkedIn Travis led LinkedIn’s “LinkedIn 101” training webinars and directly supported the global member base of 100+ million professionals.
At Freesource, Travis will be working as a social media consultant, managing strategy implementation and support for some of the world’s biggest brands including AARP, KPMG, Starwood Capital Group,...
Posted on Feb 10, 2011 | 0 comments
Not just a “cool” visual:
LinkedIn recently released a new tool to help you understand and visualize your network – it is called InMaps. Unfortunately most of the sentiment we found on the web is that people just think it is “cool”, “pretty”, or in many cases, “useless”…
Freesource sees this very differently; we believe InMaps represent one of the most powerful new analytical business tools available on the market.
For Business:
Individual professionals and corporations can use InMaps to make smart business decisions to help them achieve their strategic business objectives. Here is how:
First, your map should NOT have lots of overly-dense, hyper-connected clusters, with little to no distance between color clouds… like in the image above which represents a typical InMap of a LinkedIn Open Networker (aka LION)....
Posted on Feb 2, 2011 | 0 comments
We caught an exciting traffic spike in our LinkedIn Company Profile this past week and wanted to share it. This makes for an interesting case study on the value of building out your company profile and requesting the ever-so-valuable client endorsements.
November / December 2010: Added and Polished Freesource Products & Services
January 2011: Requested a handful of Client Recommendations to round out the profile
The Result: Our Company Profile Traffic has taken off
The Lesson: If you haven’t taken the time to build out and polish your company profile, you may want to look into it. Then it’s time to get some client...
Posted on Jan 31, 2011 | 43 comments
Freesource and Adecco have joined forces to present this free, power-packed webinar on how to leverage LinkedIn for Employer Branding. Hosted by former LinkedIn employees Nathan Egan and Patrick Baynes, during this 60 minute webinar you will learn how:
• The biggest companies in the world are using LinkedIn for employer branding
• To optimize your employee and company presence on LinkedIn
• Leverage LinkedIn Alumni groups
• Take advantage of the newly revamped LinkedIn Company pages
• To create and manage your social media policy
• Best practices for training and corporate responsibility
Moderator: Kathy Kane, SVP Global Talent Acquisition – Adecco
Presenters: Nathan Egan, CEO and Patrick Baynes, CSO – Freesource
Registration: http://bit.ly/bw2iHy
Date / Time: Wednesday Feb 2nd 2:00 PM EST
About Adecco: Adecco...
Posted on Jan 21, 2011 | 1 comment
This quick post is to serve two functions:
First a BIG thank you to Mark Schaefer and the Vieo Design team for their ability to turn this around on-time and under budget.
Second, we wanted to give you some insight into the process and logistics – the whole thing took only two weeks!
We customized a free WordPress template called “Carbonized” and repurposed copy and content we had already developed.
One of the best parts is that Freesource now has complete control of the site to add widgets and update content. Look for lots of incremental upgrades over the next few months!
Even though we live and breathe this in this new era of speedy free technologies, we are still amazed we pulled this off for a fraction of what it would have cost just 2-3 years ago.
Take a tour – Let us know what you...
Posted on Jan 14, 2011 | 0 comments
The expression “the lowest hanging fruit” is something we use pretty often around Freesource.
The idea is simple: focus on the social media activity (singular) that will produce the highest ROI in the shortest amount of time.
Unfortunately most companies have done the opposite. They have spread themselves too thin and are creating too many new processes to manage… none of which they can actually measure hard-dollar ROI.
So there is the question: Where is the lowest hanging fruit for your organization?
The answer will of course vary, but for most businesses and most of our clients – (even ones that classify themselves as B2C) it’s usually your direct sales team. Front line sales is where most of your new revenue comes from right?
So we like to connect sales managers with their buyers and target markets online...
Posted on Dec 17, 2010 | 0 comments
Posted on Dec 17, 2010 | 0 comments
Posted on Dec 17, 2010 | 1 comment
Posted on Dec 17, 2010 | 4 comments
Mashable’s recent post HOW TO: Optimize your LinkedIn profile is so far off someone had so speak up, so here we go…
First, it’s not about getting your profile to 100% completeness.
Mashable’s first step in optimizing your LinkedIn profile: “fill in as much information about your work experience as possible. It’s your online resume; pay as much attention to it as you would your cover letter or paper resume.” This is wrong, your LinkedIn profile is your professional brand online, and not all of LinkedIn’s 86+ Million members want a career change.
Your profile is complete when it aligns 100% with your objectives, not when a bar on your profile says so. That’s LinkedIn profile optimization 101.
I’ll elaborate… if your objective is differentiation (standing out), job seeking...
