[Webinar] Social Selling Adoption—Real-World Lessons from CBIZ CMO Mark Waxman

How do you motivate your team to use social selling? That’s the question we’ll address in our upcoming webinar Thursday April 9 at 2 p.m. EDT / 11 a.m. PDT when I have an open conversation with Mark Waxman, Chief Marketing Officer of CBIZ (NYSE: CBZ).

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Why B2B Companies Should Enable Social Selling

This is just a taste of our State of Social Selling Survey. See all of the findings here. — We love to talk about how companies are helping their salespeople use social. We also think it’s important to talk about how they’re not. After all, according to our Social Selling Survey, only 22% of sales…

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The State of Sales Enablement: 2015 Forrester Summit Wrap-Up

Nathan Egan, David DiStefano and I just returned from two days in Scottsdale at the Forrester Sales Enablement Summit. The weather was rainy but the food was good and the ideas even better. If you weren’t there (or even if you were), here are my main takeaways from the conference. Software is eating the sales rep’s job Everyone…

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Why Sales Enablement is the Key to Social Selling

Like it or not, your B2B salespeople are using social networks. Sales professionals know that social networking helps them cultivate 1-1 relationships with their clients and build the credible reputation they need to inspire confidence in potential clients.

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Former Richardson CEO David DiStefano Joins PeopleLinx Team

You’ll notice a new face on our employees page today: David DiStefano, our new CRO.

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New Salesforce App Integrates Social Selling with CRM

It’s official: PeopleLinx has launched a new social selling app in the Salesforce AppExchange! This is the moment that sales leaders have been waiting for. In one fell swoop, the new app overcomes the single biggest barrier for teams who want to practice social selling: CRM integration.

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Why Reps Aren’t Using Social Selling – 2015 Survey Results

Are sales reps using social networks to sell? Not really, according to our inaugural report on The State of Social Selling. We surveyed 277 B2B sales and account management professionals at U.S. B2B companies over 500 employees in size. What we found is

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Social Selling Maturity Model: The Podcast.

Our CMO, Michael Idinopulos recently caught up with Bernie Borges, on Bernie’s podcast “The Social Business Engine”. One of my favorites, and I’ve seen hundreds.

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Is B2B Content Marketing a Failure?

My Content Marketing Crisis of Faith I have a confession to make. I find content marketing hard. Really hard. It all sounded so good. You start a blog, prospects read it, they give you their contact information, and–BANG!–your sales team has a warm lead. Shooting fish in a barrel, right? My experience has been different. Generating content is hard and…

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