New Salesforce App Integrates Social Selling with CRM

It’s official: PeopleLinx has launched a new social selling app in the Salesforce AppExchange! This is the moment that sales leaders have been waiting for. In one fell swoop, the new app overcomes the single biggest barrier for teams who want to practice social selling: CRM integration.

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Why Reps Aren't Using Social Selling – 2015 Survey Results

Are sales reps using social networks to sell? Not really, according to our inaugural report on The State of Social Selling. We surveyed 277 B2B sales and account management professionals at U.S. B2B companies over 500 employees in size. What we found is

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Social Selling Maturity Model: The Podcast.

Our CMO, Michael Idinopulos recently caught up with Bernie Borges, on Bernie’s podcast “The Social Business Engine”. One of my favorites, and I’ve seen hundreds.

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Is B2B Content Marketing a Failure?

My Content Marketing Crisis of Faith I have a confession to make. I find content marketing hard. Really hard. It all sounded so good. You start a blog, prospects read it, they give you their contact information, and–BANG!–your sales team has a warm lead. Shooting fish in a barrel, right? My experience has been different. Generating content is hard and…

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Forget Big Brother, Encourage Social Business

When the social media team at British entertainment retailer HMV decided to tweet out the details of a mass layoff, the company couldn’t stop them. According to Business Insider, HMV’s official account tweeted, “There are over 60 of us being fired at once! Mass execution, of loyal employees who love the brand.” Not so loyal anymore….

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[VIDEO] B2B vs. B2C Social Selling: Insights from Richardson's Client Forum

PeopleLinx recently took part the Richardson Client Forum. It was a great event–frank, open, honest discussion with a high-powered group of senior Sales Enablement and Training leaders at industry leaders. One of the high points (OK, maybe I’m biased) was the panel on social selling, moderated by the ever-insightful David Meerman Scott and featuring Mike Kunkle, Scott Kozek and PeopleLinx’s Michael Idinopulos.  …

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The Social Selling Maturity Model (SSMM)

A lot of pundits are out there offering social selling tips-and-tricks: Complete your profile! Share valuable content! Don’t pitch! Listen for buying signals! It’s good advice, but it’s geared towards the individual contributor. What if you’re an SVP or EVP of Sales at a large B2B company, responsible for hundreds or thousands of reps? For a sales leader, social selling isn’t just…

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You Can't Spell Social Selling without CRM

It’s easy to get overwhelmed by these facts: FACT: On Twitter, every day over 200 million tweets about companies, products and services spew into the social universe. FACT: On LinkedIn, over 300 Million Users and 187 Million Unique Monthly visitors are posting liking and commenting on profiles, content and group pages. If you are a sales leader…

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How to Use Social for the Challenger Sale

The Corporate Executive Board (CEB) held its annual Sales and Marketing Summit in Las Vegas last week, and the PeopleLinx colors were flying. We sponsored our signature photo booth (always a favorite) and talked with dozens of senior execs about sales methodology. Being at CEB gave us an opportunity to think more deeply about the relationship between social selling and…

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