Blog

by Brynne Tillman
on February 23, 2017

Advanced Searches in the New LinkedIn – A “Hack”

As the new LinkedIn interface rolls out, many users are frustrated about the loss of the Advanced Search feature. For the record, the premium LinkedIn platform Sales Navigator has a very robust advanced search engine called Lead Builder that I use for my advanced searches. In this post, I will share the steps to creating a search that replaces the advanced search in the new, free LinkedIn interface. A “hack,” if you will.

First, you must develop a search string that best matches the criteria of your targeted market. The elements to the search string are:

  • OR – Marketing OR Sales – This combination will perform an all-encompassing search that includes all LinkedIn profiles that has the keywords Marketing or Sales.
  • AND – Marketing AND Sales – Is much more limiting as the profile must include both terms marketing and sales.
  • NOT – Marketing NOT Sales – Will deliver a search of profiles that include the word marketing and not the word sales.
  • ” “ – “Vice President Marketing” – Is used when there is more than one word it the title or phrase.
  • ( ) – Is used to group phrases together. (“Vice President” OR Director) AND (Marketing OR Sales) will bring up a search of all Directors and VPs that are in Sales or Marketing.

You can make your search strings even stronger when you add a company or company names to it, like this: (“Vice President” OR Director) AND (Marketing OR Sales) AND (Aramark OR Sodexo) .

Let’s use this search string as the basis for our example going forward. Now that you’ve got your search string built, copy and paste it into LinkedIn’s search bar:

Click on the People tab and choose 2nd-degree connections to identify whom in your network can make introductions to your target market:

Visit the profile of the prospect that you’d like to meet and click through your shared connections:

Select the shared connection in your network that you’d like to ask for an introduction:

Click through to your shared connection’s profile and click on the message icon:

Send a note requesting a warm introduction:

As an example, here’s the introduction template I use:

I hope this note finds you well. As you may know, I am leveraging LinkedIn to grow my network and noticed that you are connected to XXX at XXX. I was wondering if you would kindly provide an introduction for me. If you could copy us both in an email or LinkedIn message I can take it from there. To make it easier for you, I have included a short paragraph below that you are welcome to copy and paste.

Also, please feel free to look through my connections, I am happy to make introductions for you as well.

Thanks so much!

[NAME]:

I would like to introduce you to Brynne Tillman, Chief Learning Officer at PeopleLinx. I thought it might make sense for the two of you to connect and investigate how you might work together. Brynne helps enterprise sales teams build their pipeline, reduce the sales cycle and close more business through leveraging the power of LinkedIn. Brynne’s really understands how to monetize LinkedIn and has created programs that have made a significant impact on the way professionals are growing their business. Brynne will be contacting you in the next couple of days. Please take her call; I believe it will be well worth your time.

If you would like to reach out to Brynne, her contact information is:

BTillman@PeopleLinx.com | 215.499.0499 | /in/brynnetillman |@BrynneTillman

These steps will help you to replicate advanced searches in the new LinkedIn.

This article originally appeared on LinkedIn.


Now that you’ve learned this “hack,” you may want to go further in your LinkedIn activities. We can help, with the Second Edition of our A LinkedIn 5-Day Prospecting Plan eBook.

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Additionally, this eBook is UPDATED with information that will help you to leverage the NEW LinkedIn that rolled out in early 2017. After downloading this, you’ll know how to implement this plan with the latest version of the LinkedIn.com platform.

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