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by Josh Druck
on April 22, 2013

Check Your Pulse: Get Ready for the New LinkedIn

What is LinkedIn? A social

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network? A resume? A job board site? A Rolodex? A news site?

None of the above. LinkedIn is your entire professional life – your experience, credibility, network, and potential – on the web. LinkedIn recently added a new piece to their growing family of products – Pulse, a content aggregator and personalization tool that was acquired for

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$90M. On the heels of their acquisitions of diverse platforms like mSpoke, cardmunch, ChoiceVendor, Connected, Slideshare and Rapportive, this latest purchase of Pulse makes it clear that LinkedIn is positioning itself to become a critical resource for managing your professional life and moving light years away from being merely a place for recruiters to contact you.

The question the average LinkedIn member needs to ask themselves now is – am I positioned to capitalize on these new tools to promote my personal brand and my company’s brand? LinkedIn is making it possible for you to publish content among the likes of thought leaders like Sir Richard Branson and Mark Cuban.

There are two pressing reasons to be on LinkedIn today, in anticipation of this development. First, a large portion of your professional reputation will be determined (if it hasn’t been already) by your appearance on LinkedIn. Do you look like someone whose ideas and commentary I want to read or someone I should know and do business with? Do you look like the all-star salesperson you have worked hard to become? Are you showcasing your hard-won experience as a marketing professional? As an HR professional, would you offer yourself an interview?

Secondly, how are you going to stay on top of the latest industry movements and trends and in turn, write about them? LinkedIn is determined to be the singular place for professionals to both consume and create this content and you need to be ready to contribute to the conversation or risk being run over by those who saw it coming and changed how they interact with LinkedIn.