[Upcoming Webinar]: B2B Social Marketing: How to Leverage Your Employees' Networks
Be sure and check out a summary of the webinar content here: Webinar Recap
If you missed the webinar, you can also catch the video replay here:
Thursday, November 14, 2013, 2:30 PM EDT
It’s getting harder than ever for B2B marketers to be heard above the noise, and they still need to get their messages out. One winning strategy: let employees speak for you.
“Some of your brand’s most effective social content won’t be written by marketers” writes guest speaker Zachary Reiss-Davis in a recent Forrester research report, “but rather by people with hands-on experience creating, implementing, or selling your product.”
This webinar will explore why and how leading marketers are empowering employees’ use of LinkedIn and other social networks. In this session, you’ll learn:
- Why your employees’ use of social can help you enhance your brand and reach new prospects.
- How to align employee activity on social networks with company messaging and marketing objectives.
- How to measure employee effectiveness on social and tie it to business outcomes.
Amy Sitnick – Senior Marketing Manager – SEI Investments
Zachary Reiss-Davis – Analyst – Forrester Research
Michael Idinopulos – Chief Marketing Officer – PeopleLinx