by Thomas Brunner
on May 22, 2015

Hillary Clinton’s LinkedIn Profile: The Good, the Bad, and the Ugly


Congratulations on creating a Clinton’s LinkedIn profile ! Social selling is transforming a lot of industries. It’s nice to see you applying it to presidential politics!

I took a look at your LinkedIn profile. Given your campaign schedule, we probably won’t get a chance to sit down for a live coaching session to review it together. So I’m posting my thoughts here so you can make changes at your convenience.

Let’s start with what you did well.

Profile picture. First impressions are made in the first few seconds of meeting, and the same applies to LinkedIn profiles. Your profile photo is professional yet approachable, which encourages your supporters to feel comfortable connecting with you. Well done!

Posts. Relevant, topic posts are a great addition to any professional LinkedIn profile. You’re off to a great start with “Four Ways to Jump-Start Small Business.” It’s interesting, personal, and nicely supports the value propositions of your campaign. Keep it up! Volume is important in content marketing, and something tells me you have a lot to say.

Summary. Another nice balance of professional and personal, serious and funny. Love the “pantsuit aficionado” line.

Experience and publications. You’ve done a nice job compiling the list of your professional roles, but you can do a lot more with this. See my comments below.

Multimedia. Props to you for including videos on your profile. Multimedia is a great way to make your profile engaging. Give yourself a hand!

There’s a lot to be proud of here, Hillary. But nobody’s perfect, and you’ve got plenty of room for improvement. You strike me as someone who doesn’t mind a little constructive criticism, so I’ll be direct in my feedback.

Headline. “2016 Presidential Candidate” is not a compelling headline. Don’t get me wrong, your candidacy is something that should absolutely be included in your profile. But not as your tagline. Your tagline should summarize who you are, what you do, why you’re exceptional. We want to know who you are exceptional, not just what job you’re looking for. Play with phrases like “Stateswoman, public servant for over three decades, progressive leader.”

Background photo. It’s great that you selected a customized background photo. (I wish more people took advantage of that feature.) But I’m not wild about the background image you selected. The gray-on-blue is too subtle. And why more pictures of yourself? Rather than uploading scenes of yourself, look for an image that creates an emotional connection to you and your values. (American flag? Working-class women and children? Veterans? Get creative!)

Experience and publications. As I said above, you should do a lot more with your experience and publications. Listing jobs and roles without any description doesn’t tell us much about what you did, or why we should care. Take advantage of these sections as an opportunity to tell a story about you and the impact you made on each of those positions.

Education. Again, tell us more! We’re impressed that you graduated from Yale law school, but tell us more about what you did there. What courses inspired you? What topics did you focus on? Use these areas of your profile to give the world a sense of where you came from and what led you to the place you are today.

Volunteering experience, honors, and awards. You must overlooked these fields when you created your profile. Go back and fix that. You have an honorary doctorate from the University of Pennsylvania, a Lifetime Achievement Award from the Children of Chernobyl Relief Fund, and an induction into the National Women’s Hall of Fame. And that’s just the beginning. This isn’t the place to hide your accomplishments. Tell us MORE!

Overall, your profile is solid. I just want to see more–more detail, more color, more background, more Hillary!

Your LinkedIn profile is more than just a resume. It’s a platform to tell your story, communicate your values, and form an emotional connection.

If you’d like help making these changes, just give PeopleLinx a call.

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