Freesource joins forces with NYC Bar Association: LinkedIn for Lawyers
The two-hour, interactive session, which is part of the NYC Bar’s on-going professional development series, was led by Freesource’s CEO and Chairman Nathan Egan. Egan, who is one of three former LinkedIn executives who left LinkedIn to found the company, rarely makes public appearances so the session was a special opportunity for those who were able to attend.
Focused on empowering lawyers to harness the power of LinkedIn to help them meet their strategic business objectives, Egan began by discussing the macro-effects of social media on the business environment for lawyers. He also strongly emphasized that LinkedIn be viewed as powerful “business software” that lawyers can customize for their individual or firm-wide needs.
Egan quickly followed with a series of in-depth demos and tutorials
on how to maximize the effectiveness of the free version of LinkedIn. Topics included:
- Developing your own personal and professional social media strategy
- Setting your homepage strategy
- Optimizing your profile
- Connecting to your best network
- Advanced Searching
- Account Settings and privacy
Egan also provided an overview of LinkedIn’s Company Pages, applications such as JD Supra’s Legal Updates and Martindale-Hubbell’s Lawyer Ratings, as well as how to leverage LinkedIn Groups to bypass paid upgraded messaging. Before finishing the presentation, Egan fielded 45 minutes of challenging questions from the diverse crowd of lawyers which included everyone from Principals, Senior Partners and CMOs at large established firms, to individual practitioners, legal administrators, and junior associates.
To learn more about Freesource’s social media programs designed specifically for law firms (such as: policy development, risk management, professional development and training, marketing support, business development, talent acquisition, and knowledge management programs), please click here.
ABOUT THE NYC BAR ASSOCIATION:
The New York City Bar Association, founded in 1870 with over 23,000 members today, is a voluntary association of lawyers and law students that promotes the study of law in an honorable, sincere way and cherishes the spirit of collegiality amongst its members. The NYC Bar also understands the importance of career and professional development for attorneys at every stage in their career and thus provides speakers and events to help members determine their career goals and achieve them.
Freesource is the B2B social media consulting, training, and application product development company founded by former LinkedIn employees. They provide services to some of the biggest and most recognized brands in the world including: Experian, AARP, Starwood Capital Group, The Direct Marketing Association, Mandarin Oriental Hotel Group, NPD Group, Adecco, Wilmington Trust Bank, KPMG, and many others.